Centre for Behaviour and Nudge Design (BaND)

Centre for Behaviour and Nudge Design

The Centre for Behaviour and Nudge Design (BaND) by Ngee Ann Polytechnic's School of Business & Accountancy, is a leading hub that blends behavioural science and design thinking to drive real-world change. We help organisations solve complex challenges with human-centred, evidence-based solutions – leveraging AI, strategic partnerships, and practical training to make behavioural insights accessible and actionable.

We want to democratise Behavioural Science through AI

Behavioural science has shaped public policy. But in business, it’s still underused. Cost, complexity, and limited access stand in the way. We’re here to change that.

At BaND, we combine behavioural insights with AI to make powerful tools simple, practical, and scalable. We seek to equip the leaders of tomorrow with the ability to drive real change at work to create real business value.

Why train with BaND?

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Business-first Impact

We help you apply behaviour and nudge design to solve common organisational challenges such as productivity, engagement, and adoption.

AI-powered Behavioural Design

We combine proven behavioural methods with proprietary AI tools to augment your learning and make insights practical and accessible for every business.

Real-world Ecosystem

We connect you to a community of peers and partners to provide you with opportunities to learn about the latest trends and share best practices.

Our Programme Offerings

BaND offers a suite of programmes that equip organisations with the capabilities to drive behavioural transformation and achieve meaningful business impact.