Our Team
The BaND team is made up of BIT-trained specialists that have a broad range of expertise in applying behavioural design and nudging across different organisational capacities such as Workforce Transformation, HR, Marketing, and Experience Design for both MNCs and SMEs alike.
Henry Koh
Senior Manager & Cluster Lead, Enterprise Transformation
NP's School of Business & Accountancy
Sherry Lee
Senior Lecturer,
Behaviour and Nudge Design
NP's School of Business & Accountancy
Jeremiah Tan
Lecturer,
Behaviour and Nudge Design
NP's School of Business & Accountancy
Strategic Advisors
Dr. Adrian Chan
Managing Partner,
Acerpacer Consulting
Dr. Serene Koh
Director,
BIT Singapore
Jia Yong Goh
Partner,
People Consulting, EY
Dr. Serene Koh
Director,
BIT Singapore
Technology Partners
Kathleen Yu
CEO & Chief Data Scientist,
Nudgyt
Chew Shao Yong
Co-founder & Chief Operations Officer,
Nudgyt
Prithvi Singh Shergill
Partner,
entomo

