Metamorphica

Real-world experience in Digital Marketing

A final-year core module for students of the Diploma in Mass Communication, Metamorphica provides students with real-world experience in integrated marketing.

Each semester, 9 to 13 students will work together as an agency in the research, ideation, planning, implementation and evaluation of an actual campaign. This includes:

Functioning as a simulated agency with a brand identity and logo
Managing an actual budget
Interfacing with the client on a regular basis
Working with other external stakeholders, including suppliers, sponsors and social media content creators