Real-world experience in Digital Marketing
A final-year core module for students of the Diploma in Mass Communication, Metamorphica provides students with real-world experience in Digital Marketing - one of the most in-demand skillsets today. This capstone module is also a designated Service-Learning module (a signature pedagogy of Ngee Ann Polytechnic), which aims to provide students with the opportunity to be in service to the community through the project work. Each semester, 10 - 12 students will join Metamorphica and conceptualise, pitch and implement a social media marketing campaign based on the business or organisational problem of a real client.
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