Economics

This module provides students with an understanding of the core principles of microeconomics and macroeconomics with an application of these concepts in real-world business scenarios. Topics include Demand and Supply, Price Elasticity, Market Structure, Gross Domestic Product, Unemployment, Inflation, Fiscal and Monetary policy.

Global Business

This module provides students with fundamental knowledge of how the external business environment, consisting of country and industry level factors, affects the overall strategy, organisational structure and various internal functions of international businesses. Students will also discuss how contemporary world affairs, such as the impact of globalisation, terrorism, pandemics, emergence of economic powers in Asia and digitalisation present both opportunities and challenges to international businesses.

Makings of a Business

Students will gain hands-on and real-world experience as they actively learn to integrate and apply knowledge and skills acquired in various modules to manage different types of businesses through game simulation. They will gain understanding of the inter-dependence of the different business functions, and to make data-driven decisions to address day-to-day operations of a business. They will also develop critical thinking and complex problem-solving skills as they analyse performance data and evaluate decisions to improve overall company performance.

Programming for Business

This module provides students with fundamental programming concepts and best coding practices through the extensive use of in-class demonstrations and hands-on practices. Students will learn how technology functions by building digital solutions such as business applications and tasks automation by applying their programming skills. Students will learn how to problem solve through computational thinking.

Statistical Applications for Business

This module introduces students to basic statistical concepts, tools and models. Students will learn how to organise and analyse data, as well as interpret results for decision-making in the business world. Students will apply and reinforce their learnings through data presentation and performing descriptive analysis on data generated from the Business Simulated Game.

Health & Wellness^

Innovation Made Possible^

English Language Express^*

English Language Express aims to give you a better grounding in the English Language and to strengthen the written and oral communications skills that you will need in your academic and professional careers. You will be engaged in writing, reading, listening and speaking activities that will develop your ability to speak and write grammatically, coherently and clearly. You will also hone your reading and listening comprehension skills.

Business Communication 1

This module teaches students to effectively refine their written and spoken communication skills, discussion techniques, and people skills. Students will learn techniques to think on their feet to deliver an effective business pitch confidently. They will learn to persuasively communicate opportunities and ideas by creatively tailoring their business message for their target audience using storytelling techniques. Students will also develop their information literacy skills to craft clear business messages using APA style referencing.

Business Law

This module provides students with an understanding of the basic knowledge of the law and its application in a business environment. Topics include the Singapore Legal System, Law of Contract, Law of Tort, Law of Agency/E-Commerce/Artificial Intelligence Law (E-Comm/AI Law), Law of Business Organisations, Introduction to Company Law and Intellectual Property Law. Students will also develop clarity of thought that requires a critical discerning eye and logical reasoning when applying legal principles to practical business decisions.

Kickstart a Business

The module is designed for students to integrate and apply learning from the different modules to address real-world challenges provided by industry partners. Using the Lean methodology, students will build a Lean Canvas Model to develop and showcase a minimum viable product to address challenges and evaluate opportunities. They will learn about resource optimisation and value creation for businesses.

Finance & Accounting for Business

The module imparts basic accounting and finance knowledge to students, in areas such as accounting equations, accounting principles, financial statements, ratio analysis, cash budgeting, short-term financing strategies, time value of money and capital investment analysis. Students will demonstrate their understanding by using financial software to interpret financial accounting information for decision-making in business environments when working on integrated project scenarios.

User-Centred Design for Business

The module covers digital media design competencies with user-centered design principles. Students will learn to use design software and apply the design competencies on digital platforms such as web, mobile and desktop. Students will also learn to address digital design issues related to the user experience, presentation of the information, the imagery and the visualisation during their designing process.

Career & Professional Preparation

This module supports students in their journey of self-discovery, character-building, NP values-inculcation, development of education and career goals via experiential activities and guided reflections with CPP coaches. To prepare them for their career and the future, students will also deepen their knowledge of the respective diploma curriculum and industries through learning journeys, mentorship and opportunities for interactions with alumni and industry practitioners. The module will incorporate a more comprehensive feedback and reflective approach from self, peers, tutors and the industry mentor to support students’ holistic growth and development.

Business in the Community

This module offers a hands-on application of business knowledge (e.g. entrepreneurship, marketing, business management, accounting, etc.) to a community project that benefits a selected community partner and/or its members. The module provides students with an opportunity to further develop their civic engagement and personal values while reflecting on their service-learning journey.

Enterprise Creation & Development

Students will learn how to start or invest in a new venture and manage an existing business. They will apply creative thinking skills to develop new business ideas and submit a business plan based on a business model. They will learn about entrepreneurship, types of business ownership, sources of business financing, venture launch and development.

Human Capital Management

This module provides students with a working knowledge of human resource skills needed by supervisors and managers to ensure that their organisations attract, employ, develop and retain the optimum number, type and quality of employees to meet organizational demands and goals. This module also gives students an introduction to industrial relations.

Marketing in the Digital Age

This module covers the fundamentals of marketing in the digital age. It allows students to explore how a marketer can use new and emerging technologies to create strategies to build business relationships effectively. The module aims to provide a holistic view of the entire marketing programme to reach out to the consumer at every touchpoint of their customer journey, both online and offline.

Service Operations Management

This module introduces students to the operational functions of service organisations. Students will learn concepts and techniques currently available for planning, designing, organising and controlling resources for the delivery of goods and services to meet customers’ needs and organisational objectives. Topics that will be covered include forecasting demand, managing waiting lines, inventory management, project management, service quality and process improvement.

World Issues: A Singapore Perspective^{^}

COMMON MODULES

Business Analytics

This module exposes students to the fundamental concepts of business analytics to develop effective analyses and reporting solutions. It explores the use of business and technical tools such as data warehousing, three-dimensional data modelling, aggregation, and pivoting. These tools support managers in the analysis of key business data in order to make good business decisions and design appropriate business strategies. Students will learn to organise data, develop spreadsheet models, design effective and user-friendly reports and automate data transformation and consolidate tasks.

Business Communication 2

This module builds on the foundation of Business Communication 1 and creates opportunities for students to strengthen their oral and written communication. Students will be required to enhance their presentation skills through impromptu speeches. Students will also learn how to prepare a business proposal. Job hunting and employment skills will be introduced to prepare students for a positive start to their careers. Students will be taught to write application letters and resumes. Additionally, students will learn job interview techniques through role-plays and simulations.

ENTREPRENEURSHIP SPECIALISATION

Business Models & Strategies

This module is designed to teach students to apply the Business Models Canvas to design value propositions for businesses. They will learn the customer development process to build effective business models and ways to overcome the gap between strategy and execution. Students will also be exposed to franchising as a business model for the global economy.

Finance for Entrepreneurial Venture

This module focuses on financial engagement in an entrepreneurial venture. Students will learn to forecast and analyse future financial needs and find out how to secure funding for a new venture or to expand the existing business. Other topics covered include the structures and legal issues in arranging financing, investor requirements and expectations, funds distribution, due diligence and negotiation.

Innovation for Value Creation

This module teaches students to innovate using appropriate tools and techniques. Topics include understanding the nature and types of innovation, recognising and analysing innovation patterns, and implementing innovation tactics. Students learn to integrate the necessary components for innovation effectiveness and develop leadership skills to catalyse and drive innovation.

HUMAN CAPITAL MANAGEMENT SPECIALISATION

Employee & Industrial Relations

Students will learn the importance of building good relationships between managers and their employees in any organisation. In unionised companies, industrial relations will be covered extensively to include the importance of employer, trade union and government tripartism, as well as employee participation. Relevant labour legislation in Singapore will also be covered.

Global Talent & Mobility

This module will discuss the implications of globalisation and its impact on HR policies and practices. Topics include basic staffing issues as well as managing international assignees, cultural diversity, values and ethics across regions. Students will also examine the implications of changes in the organisational reality for recruitment and selection and the challenges of the new workplace.

Learning & Development

In this module, students will learn about the broadening role of training in organisations towards learning and strategic training – needs assessment, transfer of training, training methods and evaluation. New roles of training and development in the context of globalisation, information technology and talent development will also be examined.

MARKETING SPECIALISATION

Brand Insights & Strategies

Students will learn the essence of strategic marketing planning and the importance of brand management. This hands-on module will require students to market a brand of an actual product/service to a new market segment or another country and develop and present a comprehensive marketing plan. Students will learn about branding using various conventional and digital channels.

Integrated Marketing Communication

This module equips students with an overview and understanding of Omni-Channel marketing programme. Students learn by planning and developing an integrated marketing campaign, using multiple touchpoints including conventional, digital and social media to achieve marketing objectives. Students will also learn to use analytical tools to measure the effectiveness of a campaign.

Research-based Marketing Insights

The module teaches students marketing research principles, tools and techniques and trains them to design, plan and implement marketing research projects. Students will acquire skills to process and analyse data using technology. The module will also cover emerging marketing research methods such as the use of social media and other digital technologies to gain marketing insights.

COMMON MODULES

Business Persuasion & Influence

This module teaches students persuasive communication and social influence. Students will master boardroom presentation skills and learn to apply personal branding and networking skills. They will be assessed on their pitch to industry partners as part of the capstone project, through role-plays simulating networking situations and telling a ‘visual story’ of their learning.​

Project ID: Connecting The Dots^{^}

ENTREPRENEURSHIP SPECIALISATION

Corporate Entrepreneurship

This module highlights the importance for the entrepreneurial DNA to be retained as the business grows and even transplanted to larger established firms. It is about creating an organisational architecture – leadership, culture, structure and strategies that encourages creativity and innovation for businesses to be sustainable.

Entrepreneurship in Practice

This module allows students to integrate and apply entrepreneurship concepts to a business development or entrepreneurial project. The project, done in consultation with a mentor, will involve information gathering, opportunity evaluation, analysis, creative problem-solving, teamwork and communication skills. Students may also participate in the EXTEND scheme where they take on the roles of facilitating, leading and implementing entrepreneurial projects.

HUMAN CAPITAL MANAGEMENT SPECIALISATION

Human Capital in Action

This module will deepen the students’ understanding of human capital management by combining academic knowledge with practical experience-based training. They will work on industry projects related to human capital management, such as recruitment and selection, human resource planning, performance appraisal, compensation, training and employee relations.

Total Rewards Management

This module provides students with the knowledge of the various types of rewards employers use to attract, retain and motivate employees. Students will learn about the processes of effective salary administration. Students will also understand the changes in driving compensation systems and how compensation can be used to determine organisational performance and success.

MARKETING SPECIALISATION

Integrated Marketing in Practice

This module provides opportunities for students to integrate and apply their acquired marketing skills and knowledge to develop and execute industry-based projects. Students are expected to apply both conventional and digital marketing strategies to address business needs and challenges. Students will also learn business-to-business sales management concepts and tools.

Retail Experiential Engagement

Successful retailers know how to identify, adapt, and plan with new opportunities, without moving away from its core competencies. Retailers today need to harness technology and data to sell experiences. This module will provide students with a comprehensive view of retailing principles and equip them to strategically market to both in-store and online customers.

6-Month Internship

Students will acquire the work experience needed for their chosen areas of interest through supervised work immersion and on-the-job training of about six months. The organisations involved are financial institutions, government-related agencies, multinationals and other corporations. Students will learn beyond the classroom boundaries with industry practitioners as their mentors.

Change Management & Persuasion

Students will learn that digital transformation involves people and processes and changes involved in business digitalisation, such as an organisation’s goals, people, processes and technologies, needs to be anticipated and systematically managed. Students will learn about best practices in implementing strategies for effecting change, controlling change and helping people to adapt to change in the digital transformation process. Students will also learn inter-personal persuasion and influence skills.

Digital Commerce

Students will learn how technology is enabling brick-and-mortar businesses to sell their products and services through online digital platforms such as the web, mobile and a combination of online-offline commerce. Different digital commerce models such as B2C, B2B, C2C will be explored in the context of digital exchanges and the growing number of ecommerce platforms that cater to a variety of businesses such as F&B, retail, travel, hospitality, and finance for small and medium-sized businesses to large corporations. The end-to-end business processes in digital commerce will also be explored.

Internship 2

Internship is the hallmark of the Business Digitalisation Track and exemplifies practical and real-life learning. It is a project-based internship where students work with an assigned company to complete a digitalisation project in 12​ weeks.

Xtech

This competency area is introduced to familiarise students with trending technologies such as Financial Technology, Visual Technology, Enterprise Technology, and Mobile Technology. Students will be required to select and embark on a business project related to one of the trending technologies. These trending technologies may vary from year to year.​

Advanced Applied Business Analytics

Students will learn and apply the techniques in Business Intelligence and Analytics technologies to transform the reporting and analysis of businesses through visualisation and utilise the predictive capabilities of analytics. They will learn to aggregate diverse and complex data to build purposeful data repositories for analysis through business models such as regression, association, clustering and sales funnels. Students are expected to describe and analyse their findings through dash boarding and appropriate forecasting techniques.

Artificial Intelligence & Robotics

Students will learn about the nature and types of AI and Robotics. They will also examine how these two areas are being applied in organisations and businesses. Students will go on learning journeys to see real life examples and applications and interact with its practitioners. Students will also need to complete practical projects on AI for an SME. For example, the project could be the implementation of AI in Human Resource. Students will also be exposed to the AI tools and applications in the marketplace and have the opportunity to learn, try and possibly create some of them.

Digital Transformation Marketing Strategy

Students will learn about the strategies in transforming Marketing through digital and social media for the purposes of stakeholder engagement, business expansion and brand building. Students will learn how digital and social media can shape new ways business organisations operate, and understand the impact of digital and social media on the business. Students will have the opportunity to learn through planning and developing a digital media strategy for a company and explore current digital media trends and strategies employed by successful organisations.

Emerging Technologies & Disruptive Innovation

Students will survey the digital landscape and learn about emerging technologies such as AR/VR/MR, AI/Robotics, Analytics, Internet of Things (IoT) and the evolving nature of business platform models and the architecture of enterprise system. They will distil key lessons on the way these technologies are disrupting businesses and society. Students will learn about the innovation process in translating new and/or existing knowledge into marketable solutions. They will be able to better appreciate the disruptions facing businesses and acquire a change mindset.

Internship 1

Internship is the hallmark of the Business Digitalisation Track and exemplifies practical and real-life learning. It is a project-based internship where students work with an assigned company to complete a digitalisation project in eight weeks.

Project ID: Connecting The Dots^{^}