Pre-trip Briefing
Readiness for Overseas Expansion by Mr Alan Wong, Principal Business Advisor, SMECentre@SCCCI
State of Digital Marketing in China by Mr Daniel Li Cheng, Partner Emarsity Singapore
Day 1
Arrival in Shanghai, China
Visit to island6 Interactive Art Gallery by Mr Irmantas Bortnikas, Art Sales and Marketing
Visit to WeWork
Shanghai City Tour
Day 2
Sharing Session
Strategies for China market entry and market expansion by Ms Lina Bartuseviciute, Founder LITAO Consultancy Group
WeChat Marketing/Future Trend by Mr Ken Goh, CEO at Ride Now Global
China ecommerce landscape by
Mr Hannes Hultman, Head of Business Development, Headway B2B (Marketing and Advertising)
Mr Marius Ohl, Head of Operations at SX Group (Investment Management Shanghai)
Panel Discussion
Ms Lina Bartuseviciute, Founder LITAO Consultancy Group
Mr Ken Goh, CEO at Ride Now Global
Mr Hannes Hultman, Head of Business Development, Headway B2B (Marketing and Advertising)
Mr Marius Ohl, Head of Operations at SX Group (Investment Management Shanghai)
Day 3
Hangzhou West Science and Technology Corridor
Hangzhou High-Tech Zone (Binjiang)
Special Lunch at Alibaba's Hema Supermarket and Visit Alibaba Shopping Mall
Depart for Shanghai
Day 4
Sharing Session
Doing business in China by Ms Christine Wang, Manager, Business Development, Vistra Shanghai
China Fashion Digital Marketing by Mr Jamil Juma, Creative Director - JUMA
Embracing China's New Retail by Mr Terence Woon, Design Partner + General Manager at Ortus Group and Group Creative Director + Director-Strategic Planning, Captive Media China
Panel Discussion
Ms Christine Wang, Manager, Business Development, Vistra Shanghai
Mr Jamil Juma, Creative Director - JUMA
Mr Terence Woon, Design Partner + General Manager at Ortus Group and Group Creative Director + Director-Strategic Planning, Captive Media China
Mr Dean Burns, Head of the Writing Department at Shanghai Vancouver Film School
Networking Session
Bonus Workshop
Crash Course in Social Media Marketing (Full day)
Leverage the power of social media. Quick tips on how to put your Chongqing experience in context for your social media audience.
Trainer: Mr Ahsan Uddin, School of Film & Media Studies