Ah, graduation – the time of the year is upon us again. It’s also a time for reflecting on the labours of the past, the accomplishments of the present and the possibilities of the future! From film to journalism and design to advertising, the School of Film & Media Studies (FMS) Stories 2018 is a journey of passion, grind and perseverance that shapes our students today. At the heart of the famous campaigns we know is the key to spread the word! Our final-year Mass Communication students spent their final year working on their big idea and capture their target audience.
Here’s what the leader of the pack, Shermaine, has to say about her campaign, MegaFlush:
MegaFlushMegaFlush is a final-year project conceived by a group of final-year Mass Communication students. This project was based on an event management module that aims to educate users on toilet etiquette – flushing the toilets in particular. MegaFlush takes the form of a game set-up in a town called LooTown. Toilets are clogged because the citizens did not flush them. As a result of their inconsiderate behaviour, the town started to flood. Game participants are required to help The Flush, a hero save LooTown by flushing all the flushable items.
Hi Shermaine. Why did the team pick this topic? Was it inspired by personal experiences?Since this game was based on the Events Management module, its three main calls-to-action were to get people to wipe, flick and flush. I wouldn’t say it was inspired by any personal experiences because it’s common sense to observe clean hygiene. I’m sure everyone experiences dirty public toilets where people don’t flush but it’s more about how we wanted to convey it and make it fun not just for kids to play and understand but also for adults as well!
What kind of challenges did the team face while working on this project?We had trouble with coding but we managed to help one another as well as getting help from Mr Melvin! Also, we had trouble trying to make my prototype more robust than it originally was. Throughout the process, I feel that the biggest challenge is the user’s experience. We had to remind ourselves constantly that the target audience are children so we can’t make it too hard for them to play and se. Sometimes, we might have gone off-track with our 20-year-old minds but at the end of the day, we will ask ourselves, “how would kids play this? Would they understand? Would they learn?” It was certainly tough putting ourselves in their little shoes and imagine how they would react to the game!
What did the team learn that others might not know about toilet etiquette issues?Because of this game, we had to do a lot of research about the items that can and cannot be flushed and we found out about certain things such as cotton buds. They cannot be flushed down the toilet. The only items that can be flushed are poo, pee and toilet paper (which could potentially clog the toilet bowl because of the way it’s made).
A picture paints a thousand words. Our aspiring filmmakers had three years of their academic development to hone the art of storytelling and breathe life into their imagination. We spoke with the team behind Kaleidoscope, a coming-of-age story of three autistic individuals and the struggles they face in their everyday lives.
Kaleidoscope 3Kaleidoscope is a film inspired by Cass Zheng (the director)’s 15-year-old autistic brother. Experiencing the stigma that’s attached to the special needs community has given her the epiphany to lend a voice to the voiceless. Undertaking this film was no easy feat for the director as it hits close to home. She hoped that by educating the viewers about autism, the society can take a step forward towards eradicating the stigma. When asked about future plans for submission to any international film festivals, the team is more interested in releasing the film to NGOs, as materials for raising awareness and educating the public on autism.
What were the challenges the team has to face while working on this project?One of the main challenges we faced was finding the right subjects for the documentary as the team wanted to represent different age groups of individuals with autism. We were fortunate enough to meet our subjects, Ryan and Jun Le, who represent the young adults and children with autism. Their parents were also pivotal in helping make the documentary come true as they spoke about their own experiences with autism and the public’s perception from a parent’s point of view.