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How to Build a Platform that Serves Millions

Marcus Tan's photo

Since its founding in 2012, Carousell’s online classifieds platform has ventured into seven markets in Asia and Australia.

This course sees Marcus Tan, co-founder of Carousell, sharing his insights, experiences and advice on how to build a platform that serves millions of users.
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Lesson Outline

  • The Journey of Carousell
  • What makes Carousell different from other types of Classifieds / e-commerce businesses?
  • Three most important ‘controls’ or ‘metrics’ for such businesses
  • Identifying Opportunities in the Market ( Problem – Solution , product/ market fit )
  • Principles of Good Product Design
  • Building a Community ( digital vs face-to-face marketing efforts )
  • Objectives of fund raising & when to look for investors
  • Profile of investors you hope to attract
  • How to pitch to investors
  • Organizing talent as the startup expands
  • Attributes of those who thrive in start-up/ tech environment
  • Developing a culture which can attract and retain talent
  • Overseas Expansion
  • Expanding Product Categories / Functions
  • Building an Eco-system
  • How does Carousell keep ahead of the competition?
  • Philosophy and values that underpins Carousell
  • Parting advice for entrepreneurs and youths

Learning Outcomes

From the personal sharing and behind the scenes footage, you can expect to pick up lots of handy advice in branding, marketing, production and the running of business operations. You will be able to apply the information to your own business or projects.
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Who is this for?

This course series is open to anyone who has an interest in e-commerce. If you are interested to know the knick-knacks of what it takes to start a business in this area, this course is for you.
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Course Fee*

  • Singapore Citizens (SC) & Permanent Residents (PR)
    who are working adults
  • Singapore Citizens (SC) aged 40 and above
  • Singapore Citizens (SC) & Permanent Residents (PR) sponsored by SME
    (Promo Code: SME)
  • Full Course Fee

Course fee is payable upon acceptance. It is inclusive of 7% GST and subject to review.

*Terms & conditions apply. For more details, please refer to the SkillsFuture website.
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Course Duration

This course should take 7 hours to complete, including reading materials. The total video time is 1 hour and 30 minutes.

There are 6 chapters. Upon completion of the assessment, you will be awarded a Certificate of Performance.
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Course Start Date

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About Marcus Tan

Marcus Tan's photo

Marcus is co-founder and president at Carousell. Since the launch of Carousell in August 2012 together with co-founders Quek Siu Rui and Lucas Ngoo, he has been deeply involved in product design, brand, and community, and build the app’s first interface as a self-taught designer. His role has since expanded to encompass many operational aspects of the organisation. Today, he focuses on developing Carousell’s Culture and People, helping to direct the growth and development of employees, and the company culture.

Prior to Carousell, Marcus spent a year at Oracle as a consultant. He’s also spent some time as a product manager at Wikinvest, and has held various marketing roles at DDB, Yahoo, and Coca Cola. Marcus read Business Administration and Entrepreneurship at the National University of Singapore and Stanford University (Under the NUS Overseas College Program in Silicon Valley, California). In his free time, he loves photography and plays football.

With over 200 million listings, Carousell is one of the world’s largest and fastest growing marketplaces in Southeast Asia, Taiwan and Hong Kong, and is backed by Rakuten Ventures, Sequoia India, 500 Startups, Golden Gate Ventures, DBS, EDBI and Naspers.
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