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One of Singapore's first generation bloggers, Bong Qiu Qiu, also known as Budget Barbie, has weathered the storms and matured in the public. Qiu Qiu shares tips and advice on using social media and how to navigate the ups and downs of maintaining a social media presence. She will demonstrate how to create an interesting post from the preparation to the end result.

Together with Malaque Mahdaly and The Meatmen, all 3 of them are part of the Social Media Influencer course. Sign up to watch them all.

Lesson Outline






Providing Value & Audience Engagement



Getting More Followers



Brand Awareness & Self-Marketing



Promotion, Sponsorship & Endorsements



Managing Popularity & Controversy



Reflection & Summary

Learning Outcomes

Learners will have a better understanding on the basics and starting points to create their own social media presence, along with a concept on personal branding.
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Who is this for?

This course series is open to anyone who has an interest in social media. Those who do not have prior knowledge in social media are welcome to take the course to find out more. This is a beginner's course.
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Course Fee*

  • Singapore Citizens (SC) & Permanent Residents (PR)
    who are working adults
  • Singapore Citizens (SC) aged 40 and above
  • Singapore Citizens (SC) & Permanent Residents (PR) sponsored by SME
    ​​(Promo Code: SME)
  • Full Course Fee

Course fee is payable upon acceptance. It is inclusive of 7% GST and subject to review.

You only have to pay once to gain access to the content by all 3 influencers, Bong Qiu Qiu, Malaque Mahdaly and The Meatmen.

*Terms & conditions apply. For more details, please refer to the SkillsFuture website.
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Course Duration

This course should take 7 hours to complete, including reading materials. It features 3 local social media influencers each focusing on a topic. The total video time for all videos in Become A Social Media Influencer is 50 minutes. Upon completion of all 3 assessments, you will be awarded a Certificate of Performance.
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Course Start Date

About Become A Social Media Influencer Series

Through first-hand sharing, tips and advice from the personal experience of Malaque Mahdaly, Bong Qiu Qiu and Meatmen, find out how they got a head-start, and use the tips and advice to effectively create and increase your own social media followers.

At the end of all lessons for each influencer, accompanying reading materials are available to offer insights on a particular technique mentioned in the lessons.