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What You Will Learn

This course examines the various business-related activities and transactions taking place in the social media space, including digital sales and marketing, consumer support, business communication and interaction, human capital management etc. Distinctive features of digital marketing such as page tagging will be explored as part of web analytics techniques. A gamut of questions ranging strategic to operational matters relating to a firm’s social media initiatives, key digital marketing metrics to capture relevant outcomes, and to link social media chatter to marketing campaigns will be explored.

This course forms a “stackable” module under the following diplomas:

• Specialist Diploma in Consumer and Performance Analytics
• Advanced Diploma in Enterprise Business Analytics

Course Information At A Glance
Course Date Apr 2019
Class Time 6:30pm to 10pm.
Application Period15 Dec 2018 - 14 Jan 2019​
Course Fees For more information, please click here.
SkillsFuture Credit Eligible. For more details, please click here.
SkillsFuture Study Award Eligible. For more details, please click here.
Venue Ngee Ann Polytechnic
Assessment(s) Tutorial Participation, Continuous Assessments and Final Project


You may also join our interest mailing list for updates on future runs.

Ngee Ann Polytechnic reserves the right to reschedule/ cancel any programme, modify the fees and amend information without prior notice.

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Eligible. For more details, please clickhere.
Eligible. For more details, please clickhere.
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Eligible. For more details, please clickhere.
Eligible. For more details, please clickhere.
Eligible. For more details, please clickhere.
Eligible. For more details, please clickhere.
Quizzes, Projects, Continuous Assessments and Final Examination
Quizzes, Projects, Continuous Assessments and Final Examination
Quizzes, Projects, Continuous Assessments and Final Examination
Entry Requirements

Applicants with the following qualifications are invited to apply for the course:

  • A Diploma / Degree in any discipline and;
    • One year of working experience and;
    • Must have working knowledge of Microsoft Office e.g. Word, Excel and Powerpoint.


Recognition of Prior Learning (RPL)

Applicants who do not meet the entry requirements may be considered for admission to the course based on evidence of at least 5 years of relevant working experience or supporting evidence of competency readiness. Suitable applicants who are shortlisted may have to go through an interview and/or entrance test. The Polytechnic reserves the right to shortlist and admit applicants.

For more information about Recognition of Prior Learning, please click here.