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What You Will Learn

This course focuses on basic concepts and principles of web analytics, digital and web campaign types, measurement, optimisation and testing on various social media platforms. Learners will be introduced to data measurement tools, metrics and analytics terminologies. Learners will also create and optimise comprehensive digital marketing plans that incorporate consumer behaviour, trends, site design and brand-building concepts.

This course forms a “stackable” module under the Part-time Diploma in Business Practice (Administration & Management).

Course Information At A Glance
Course Date April 2019
Class Time 9am to 6pm. 1 day a week. (Saturday)
Application Period 15 Dec 2018 - 14 Jan 2019​
Course Fees For more information, please click here.
SkillsFuture Credit Eligible. For more details, please click here.
SkillsFuture Study Award Eligible. For more details, please click here.
Venue Ngee Ann Polytechnic
Assessment(s) Projects and Continuous Assessments


You may also join our interest mailing list for updates on future runs.

Ngee Ann Polytechnic reserves the right to reschedule/ cancel any programme, modify the fees and amend information without prior notice.

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Quizzes, Projects, Continuous Assessments and Final Examination
Quizzes, Projects, Continuous Assessments and Final Examination
Quizzes, Projects, Continuous Assessments and Final Examination
Entry Requirements

Applicants with any of the following qualification are invited to apply for the course:

  • The following GCE 'O' Level grades and with at least 3 years of relevant work experience:
    • English Language (Grade 1-6)
    • Mathematics (Grade 1-6)
    • One other subject(Grade 1-6)
  • NITEC with GPA >= 3.5 with at least 2 years of relevant work experience.

  • Higher NITEC with at least 1 year of relevant work experience.

  • NITEC in Technology or Services with GPA >= 3.5 and with at least 2 years of relevant working experience AND successful completion of Bridging Programme offered by ITE.

  • Higher NITEC in Technology or Services with at least 1 year of relevant working experience AND successful completion of Bridging Programme offered by ITE.

  • Relevant WSQ Diploma qualifications (depending on sector, Programme & level - bridging course may be required) with at least 3 years of relevant working experience and WPLN (Level >= 6) may be accepted as ‘O’ Level equivalent English Language & Mathematics requirements.


Recognition of Prior Learning (RPL)

Applicants who do not meet the entry requirements may be considered for admission to the course based on evidence of at least 5 years of relevant working experience or supporting evidence of competency readiness. Suitable applicants who are shortlisted may have to go through an interview and/or entrance test. The Polytechnic reserves the right to shortlist and admit applicants.

For more information about Recognition of Prior Learning, please click here.