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What You Will Learn

This module introduces participants to the theories, concepts, insights and best practices towards the development of a strong foundation in social media marketing. Participants will gain an appreciation of key social media platforms and be equipped with the strategic frameworks and practical know-how to be able to manage campaigns and brand reputation on social media.

This module comprises the following topics: social media marketing concepts and theories, key social media platforms and their various applications, social media audit and planning, understanding audiences, content strategy, content development, influencer marketing, and traffic driving and acquisition strategies – with a larger focus on Facebook and Instagram marketing.


For more information on course, please click here.

Trainer's Profile

From technology to transportation, Najib’s communications experience cuts across a diverse set of industries. His client portfolio comprises blue chip and privately held MNCs, the public sector, and both B2C and B2B companies; these include Honeywell Aerospace, Qatar Airways, EMC Corp., BMC Software, Microsoft, FedEx, LG Mobile, Fonterra, Chartis, General Motors, eBay, Zuji and Temasek Holdings. He has led and managed PR campaigns at the regional level, dealing with a diverse set of markets including Singapore, Malaysia, Indonesia, the Middle East, China, India, Japan, Hong Kong and Australia. Najib has also managed thought leadership campaigns to raise brand and CEO profiles across traditional and new media platforms.

Specific to digital strategies, Najib has helped manage campaigns for organisations such as Changi Airport Group, NTUC and Temasek Holdings. His digital experience includes developing content and engagement strategies, building social media destinations, developing and managing online communities, and tracking success.

In his role as lecturer at Ngee Ann Polytechnic’s School of Film and Media Studies (FMS), Najib teaches several modules including Social Media Strategies, which introduces students to the principles, insights and practical skills to develop digital strategies both as part of an integrated marketing communications plan or as a standalone digital campaign.

Additionally, Najib manages FMS Alumni’s Facebook and LinkedIn groups as part of the school’s broader strategy to maintain strong ties to the media industry and he continues to take on digital projects in the industry – both commercial and pro-bono – as a way to keep his feet wet and stay abreast of developments in this fast-moving domain.

Course Information At A Glance
Application Period 21 Feb to 12 Aug 2018
Course Date 10 to 12 Sep 2018
Class Time 9am to 6pm. 3 days - Mon to Wed.
Ngee Ann Polytechnic
Assessment/ Award

In-class assessments.
Certification of Performance will be awarded to participants
who achieve at least 75% attendance and pass assessments.

Course Fees

Singapore Citizens (SC) & PRs: $208.65
SC Qualified for WTS (Promo code: WTS): $46.15
SC Aged 40 and Above: $78.65
SC & PR Sponsored by SME (Promo code: SME): $78.65

Full course fee: $695.50

Course fee is payable upon acceptance. It is inclusive of 7% GST and subject to review.

For more information on other subsidies, please click here.

You may also join our interest mailing list for updates on future runs.

Ngee Ann Polytechnic reserves the right to reschedule / cancel any programme, modify the fees and amend information without prior notice.

Entry Requirements
  • Participants should have a working knowledge of business English and should be conversant with basic PC/IT skills. The course requires participants to use their personal laptops.