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What You Will Learn

This certification is all about comprehending how brands can leverage on digital transformation to initiate brand development in a regional / global setting and how to be prepared for threats arising from social media. There are 3 modules that participants will complete in order to receive the certificate.


Integrated Marketing & Brand Management

Focuses on how brands can leverage on digital transformation to initiate brand development, management and assessment of brands in a regional/global setting.

Issues & Crisis Management

Explores how organizations and brands can be better prepared for situations arising from social media that may pose a threat to their global reputations.

Creative Content Development

Focuses on how digital story telling can help brands showcase their philosophy, vision, products and services to drive profitable customer action.

Course Information At A Glance
Course Date April 2018
Class Time 9am to 6pm. 1 day a week. (Friday)
Application Period 27 Oct 2017 to 15 Jan 2018
Course Fees For more information, please clickhere.
SkillsFuture Credit Eligible. For more details, please clickhere.
Venue Ngee Ann Polytechnic
Assessment(s) Projects and Continuous Assessments

You may also join our interest mailing list for updates on future runs.

Ngee Ann Polytechnic reserves the right to reschedule/ cancel any programme, modify the fees and amend information without prior notice.

For more information, please clickhere.
For more information, please clickhere.
For more information, please clickhere.
For more information, please clickhere.
For more information, please clickhere.
For more information, please clickhere.
Eligible. For more details, please clickhere.
Eligible. For more details, please clickhere.
Eligible. For more details, please clickhere.
Eligible. For more details, please clickhere.
Eligible. For more details, please clickhere.
Eligible. For more details, please clickhere.
Eligible. For more details, please clickhere.
Quizzes, Projects, Continuous Assessments and Final Examination
Quizzes, Projects, Continuous Assessments and Final Examination
Quizzes, Projects, Continuous Assessments and Final Examination
Entry Requirements

Applicants with any of the following qualifications are invited to apply for the course:

  • Recognised polytechnic Diploma or Degree in any discipline with at least one (1) year of relevant work experience.

Recognition of Prior Learning (RPL)

Applicants who do not meet the entry requirements may be considered for admission to the course based on evidence of at least 5 years of relevant working experience or supporting evidence of competency readiness. Suitable applicants who are shortlisted may have to go through an interview and/or entrance test. The Polytechnic reserves the right to shortlist and admit applicants.

For more information about Recognition of Prior Learning, please click here.

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