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What You Will Learn

This certification is to provide students with specialised knowledge and skills in the area of end-user and self-service analytics, including analytics in web and social media.


Data Design & Analytics

This module equips students with consumer analytics concepts to develop efficient analysis and reporting solutions. You will explore the use of both business and technical tools to analyse key consumer data for business strategic decision-making. You will also learn how to organize data, develop spreadsheet models, design user-friendly reports and automate repetitive tasks.

Social Media Marketing and Web Analytics

This course examines the various business-related activities and transactions taking place in the social media space, including digital sales and marketing, consumer support, business communication and interaction, human capital management etc. Distinctive features of digital marketing such as page tagging will be explored as part of web analytics techniques. A gamut of questions ranging strategic to operational matters relating to a firm’s social media initiatives, key digital marketing metrics to capture relevant outcomes, and to link social media chatter to marketing campaigns will be explored.

Course Information At A Glance
Course Date April 2019
Class Time 6:30pm to 10pm. 2 weekdays.
Application Period 15 Dec 2018 - 14 Jan 2019
Course Fees For more information, please click here.
SkillsFuture Credit Eligible. For more details, please click here.
SkillsFuture Study Award Eligible. For more details, please click here.
Venue Ngee Ann Polytechnic
Assessment(s) Projects and Continuous Assessments


To apply for PDC in Consumer Analytics - Part of AD in Enterprise Business Analytics, click here.

To apply for PDC in Consumer Analytics - Part of SD in Consumer & Performance Analytics, click here.

You may also join our interest mailing list for updates on future runs.

Ngee Ann Polytechnic reserves the right to reschedule/ cancel any programme, modify the fees and amend information without prior notice.

Entry Requirements

Advanced Diploma in Enterprise Business Analytics

Applicants with any of the following qualification are invited to apply for the course:

  • A Diploma/ Degree in any Business/Engineering/Technology discipline and;

  • One year of working experience and;

  • Must have working knowledge of Microsoft Office e.g. Word, Excel and Powerpoint.


Specialist Diploma in Consumer & Performance Analytics

Applicants with any of the following qualification are invited to apply for the course:

  • A polytechnicDiploma or a Degree in any Discipline and;

  • At least One year of working experience

  • Must have working knowledge of Microsoft Office e.g. Word, Excel and Powerpoint.


Note: Graduates of SDCPA who wish to proceed to take the Advanced Diploma in Enterprise Buiness Analytics (ADEBA) must satisfy the entry requirements of ADEBA.

Recognition of Prior Learning (RPL)

Applicants who do not meet the entry requirements may be considered for admission to the course based on evidence of at least 5 years of relevant working experience or supporting evidence of competency readiness. Suitable applicants who are shortlisted may have to go through an interview and/or entrance test. The Polytechnic reserves the right to shortlist and admit applicants.

For more information about Recognition of Prior Learning, please click here.