Digital Analytics for Marketing: Use Customer Intelligence to Uncover High-value Audience

What You Will Learn

The Digital Analytics for Marketing course aims to provide you with various analysis techniques that will help you extract data, connect the dots, using practical tools and techniques that you can apply in any web analytics role. By the end of the training, you will be able to:

Understand and apply search engine marketing, or SEM, to promote websites by increasing their visibility in search engine result pages (SERPs) through the use of search engine optimization, paid placement and contextual advertising.
Understand the nature and the importance of data analysis to measure digital Web marketing campaigns performances.
Familiarise yourself with digital marketing tools which will serve to increase the productivity and effectiveness of digital marketing campaigns.

For more information on course, please click here.

Trainer's Profile

Heng Kiong uses active and inquiry based learning in his classroom. He believes that these approaches encourage collaborative knowledge building and allows for active student participation. Heng Kiong joined NP with 20 years of experience in business development and technology in the private and government sectors. He is passionate about creating life-long learners throughhis efforts and guiding them with all the experience he has garnered over his career.

Course Information At A Glance

Application Period	27 Oct 2017 to 18 Jan 2018
Course Date	19 to 20 Feb 2018
Class Time	9am to 6pm. 2 days - Mon & Tues
Venue	Ngee Ann Polytechnic
Assessment/ Award	In-class assessments. Certification of Performance will be awarded to participants who achieve at least 75% attendance and pass assessments.
Course Fees	Singapore Citizens & PRs: $170.20 Full course fee: $492.20 Course fee is payable upon acceptance. It is inclusive of 7% GST and subject to review. For more information on other subsidies, please clickhere.

You may also join our interest mailing list for updates on future runs.

Ngee Ann Polytechnic reserves the right to reschedule / cancel any programme, modify the fees and amend information without prior notice.

Entry Requirements

Participants should have a working knowledge of business English and should be conversant with basic PC/IT skills.
The course requires participants to use their personal laptops.

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