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What You Will Learn

This course aims to equip students with a working knowledge to examine and strategise new product needs and cycle in the digital economy. Students will learn digital product concepts and planning for a new digital product to fulfill the gaps and demands of our digital –savvy millennials.

For more information on course, please clickhere.

Trainer's Profile

Mr. Soh Yew Peng, “Ziggy” is the Senior Lecturer and Assistant Director (Outreach and Industry) at the School of Film and Media Studies. He has taught Integrated Marketing Communications, Introduction to Advertising, Advertising and Brand Management, Marketing Research amongst others.

Course Information At A Glance
Application Period 15Dec 2017to7Feb 2018
Course Date 8& 9Mar 2018
Class Time 9am to 6pm. 2 days - Thurs & Fri.
Ngee Ann Polytechnic
Assessment/ Award

In-class assessments.
Certification of Performance will be awarded to participants
who achieve at least 75% attendance and pass assessments.

Course Fees

Singapore Citizens & PRs: $185.00

Full course fee: $535.00

Course fee is payable upon acceptance. It is inclusive of 7% GST and subject to review.

For more information on other subsidies, please clickhere.

You may also join our interest mailing list for updates on future runs.

Ngee Ann Polytechnic reserves the right to reschedule / cancel any programme, modify the fees and amend information without prior notice.

Entry Requirements
  • Participants should have a working knowledge of business English and should be conversant with basic PC/IT skills. The course requires participants to use their personal laptops.