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What You Will Learn

  • Latest update on China digital landscape – infrastructure, user behavior and key players
  • How to formulate marketing strategy for China
  • Social media overview – platforms, user behaviors, trends
  • WeChat features and why should use it
  • How to register WeChat account and use the dashboard
  • How to use WeChat for CRM and content marketing
  • How to promote WeChat account and business
  • Case studies

For more information on course and Trainers profile, please click    here.

Course Information At A Glance
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Application Period21 Jul - 18 Aug 2020
Course Date8 Sep 2020
Class Time9am to 6pm. 1 day.
Ngee Ann Polytechnic
Assessment/ Award

In-class assessments.
A Certificate of Performance will be awarded to participants who achieve at least 75% attendance and pass all required assessment(s).

Course Fees

Full Fee: $ 331.70

Singaporeans and Permanent Residents: $99.51
Singaporeans qualified for SkillsFuture Mid-Career Enhanced Subsidy: $37.51
Singaporeans and Permanent Residents qualified for Enhanced Training Support for SMEs*: $37.51

*Enter SME in the promo code during course application.

Course fee is payable upon acceptance. It is inclusive of 7% GST and subject to review.

For more information on other subsidies, please click    here.

SkillsFuture Credit Eligibility


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Ngee Ann Polytechnic reserves the right to reschedule / cancel any programme, modify the fees and amend information without prior notice.

Entry Requirements

  • Applicants should have basic understanding on digital marketing and basic Chinese reading and speaking skills, experience in social media will be preferred.