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What You Will Learn
  • Latest update on China digital landscape – infrastructure, user behavior and key players
  • How to formulate marketing strategy for China
  • Social media overview – platforms, user behaviors, trends
  • WeChat features and why should use it
  • How to register WeChat account and use the dashboard
  • How to use WeChat for CRM and content marketing
  • How to promote WeChat account and business
  • Case studies

For more information on course and Trainers profile, please click here.

Course Information At A Glance
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Application Period 15 Jun to   11 Oct 2019
Course Date11 Nov 2019
Class Time9am to 6pm.1 day - Mon.
Venue Ngee Ann Polytechnic
Assessment/ Award

There are no assessments for this course
Course Fees

Full Fee: $331.70
Pending SSG Funding
Course fee is payable upon acceptance. It is inclusive of 7% GST and subject to review.

For more information on other subsidies, please click here.

SkillsFuture Credit Eligibility

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Ngee Ann Polytechnic reserves the right to reschedule / cancel any programme, modify the fees and amend information without prior notice.

Entry Requirements

Applicants should have basic understanding on digital marketing and basic Chinese reading and speaking skills, experience in social media will be preferred.