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What You Will Learn
  • Latest update on China digital landscape – infrastructure, user behavior and key players
  • How to formulate marketing strategy for China
  • Social media overview – platforms, user behaviors, trends
  • WeChat features and why should use it
  • How to register WeChat account and use the dashboard
  • How to use WeChat for CRM and content marketing
  • How to promote WeChat account and business
  • Case studies

For more information on course and Trainers profile, please click here.

Course Information At A Glance
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Application Period 19 Nov 2019 to 1​4 Feb 2020
Course Date2​8 Feb 2020
Class Time9am to 6pm.1 day.
Venue Ngee Ann Polytechnic
Assessment/ Award

In-class assessments.
A Certificate of Performance will be awarded to participants who achieve at least 75% attendance and pass all required assessment(s).
Course Fees

Full Fee: $ 331.70

Singaporeans and Permanent Residents: $99.51
Singaporeans qualified for SkillsFuture Mid-Career Enhanced Subsidy: $37.51
Singaporeans and Permanent Residents qualified for Enhanced Training Support for SMEs*: $37.51
Singaporeans qualified for Workfare Training Support (WTS)**: $22.01

*Enter SME in the promo code during course application.
**Enter WTS in the promo code during course application.

Course fee is payable upon acceptance. It is inclusive of 7% GST and subject to review.

For more information on other subsidies, please click here.

SkillsFuture Credit Eligibility

You may also join our interest mailing list for updates on future runs.

Ngee Ann Polytechnic reserves the right to reschedule / cancel any programme, modify the fees and amend information without prior notice.

Entry Requirements

Applicants should have basic understanding on digital marketing and basic Chinese reading and speaking skills, experience in social media will be preferred.