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What You Will Learn

  • Latest update on China digital landscape – infrastructure, user behavior and key players
  • How to formulate marketing strategy for China
  • Social media overview – platforms, user behaviors, trends
  • WeChat features and why should use it
  • How to register WeChat account and use the dashboard
  • How to use WeChat for CRM and content marketing
  • How to promote WeChat account and business
  • Case studies

For more information on course and Trainers profile, please click    here.

Course Information At A Glance
For mobile access, please swipe left for details.
Application PeriodCourse Date

20 Oct to 19 Nov 2020​
23 Nov 2020
Apply as an Individual
Apply as an Employer
18 Nov 2020 to 1 Jan 2021
22 Jan 2021
Register Interest
Class Time9am to 6pm. 1 day.

Ngee Ann Polytechnic
Assessment/ Award

In-class assessments.
A Certificate of Performance will be awarded to participants who achieve at least 75% attendance and pass all required assessment(s).

Course Fees

Full Fee: $ 331.70

Singaporeans and Permanent Residents: $99.51
Singaporeans qualified for SkillsFuture Mid-Career Enhanced Subsidy: $37.51
Singaporeans and Permanent Residents qualified for Enhanced Training Support for SMEs*: $37.51

*Enter SME in the promo code during course application.

Course fee is payable upon acceptance. It is inclusive of 7% GST and subject to review.

For more information on other subsidies, please click    here.

SkillsFuture Credit Eligibility


You may also     join our interest mailing list     for updates on future runs.

Ngee Ann Polytechnic reserves the right to reschedule / cancel any programme, modify the fees and amend information without prior notice.

Entry Requirements

  • Applicants should have basic understanding on digital marketing and basic Chinese reading and speaking skills, experience in social media will be preferred.