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What You Will Learn

  • To understand how search engines work
  • To find out the latest google algorithm updates and the impact on website rankings
  • To learn to optimise your website so it can be ranked on Google 
  • To understand why some websites rank higher than others 
  • To select the correct keywords that can generate business value 
  • To learn best practices to outrank your competitors 
  • To write great content that generates engagement 
  • To effectively measure your SEO activities through analytics 


For more information on course and trainer, please click here.


Course Information At A Glance
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Application Period19 Nov to 25 Dec 2019
Course Date9 & 10 Jan 2020
Class Time9am to 6pm. 2 days.
Venue
Ngee Ann Polytechnic
Assessment/ Award



In-class assessments.
A Certificate of Performance will be awarded to participants who achieve at least 75% attendance and pass all required assessment(s).

A Certificate of Participation will be awarded to participants who meet the 75% attendance requirement but did not pass all required assessment(s).
Course Fees















Full course fee: $535.00

Singaporeans and Permanent Residents: $160.50
Singaporeans qualified for SkillsFuture Mid-Career Enhanced Subsidy: $60.50
Singaporeans and Permanent Residents qualified for Enhanced Training Support for SMEs*: $60.50
Singaporeans qualified for Workfare Training Support (WTS)**: $35.50

*Enter SME in the promo code during course application.
**Enter WTS in the promo code during course application.

Course fee is payable upon acceptance. It is inclusive of 7% GST and subject to review.

For more information on other subsidies, please click here.

SkillsFuture Credit Eligibility

Eligible‚Äč



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Ngee Ann Polytechnic reserves the right to reschedule / cancel any programme, modify the fees and amend information without prior notice.

Entry Requirements

  • This is a course for beginners. Applicants should preferably have a basic computer knowledge and be a website administrator for a brand or organisation.