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What You Will Learn

  • To understand how search engines work
  • To find out the latest google algorithm updates and the impact on website rankings
  • To learn to optimise your website so it can be ranked on Google 
  • To understand why some websites rank higher than others 
  • To select the correct keywords that can generate business value 
  • To learn best practices to outrank your competitors 
  • To write great content that generates engagement 
  • To effectively measure your SEO activities through analytics
  • To learn SEO tools like Ahrefs
SEO tools like Ahrefs ( will be used for training purposes. No subscription is required as trial accounts will be provided to trainees.

For more information on course and trainer, please click here.

Course Information At A Glance
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Application   Period Course Date/ Class Time
9 Sep to 18 Nov 2020
3 & 4 Dec 2020
Apply Now as an Individual 
Apply Now as an Employer
9 Sep 2020 to 6 Jan 2021
21 & 22 Jan 2021
Apply Now as an Individual 
Apply Now as an Employer
​Class Time
​9am to 6pm​

Ngee Ann Polytechnic, e-Learning
Assessment/ Award

In-class assessments.
A Certificate of Performance will be awarded to participants who achieve at least 75% attendance and pass all required assessment(s).

A Certificate of Participation will be awarded to participants who meet the 75% attendance requirement but did not pass all required assessment(s).
Course Fees

Full course fee: $535.00

Singaporeans and Permanent Residents: $160.50
Singaporeans qualified for SkillsFuture Mid-Career Enhanced Subsidy: $60.50
Singaporeans and Permanent Residents qualified for Enhanced Training Support for SMEs*: $60.50

*Enter SME in the promo code during course application.

Course fee is payable upon acceptance. It is inclusive of 7% GST and subject to review.

For more information on other subsidies, please click here.

SkillsFuture Credit Eligibility


You may also join our interest mailing list for updates on future runs.

Ngee Ann Polytechnic reserves the right to reschedule / cancel any programme, modify the fees and amend information without prior notice.

Entry Requirements

  • This is a course for beginners. Applicants should preferably have a basic computer knowledge and be a website administrator for a brand or organisation.