Skip Ribbon Commands
Skip to main content
Sign In
What You Will Learn

  • Understand Search User Mindsets
  • Identify Relevant High-Traffic Search Engine Keywords
  • Structure Search Engine Marketing (SEM Campaigns)
  • Organise target keyword groups with match types and negative keywords
  • Write effective SEM copy for Ads & Ad Extensions
  • Allocate media budget and keyword bids based on marketing priorities and budget limitations
  • Plan sustainable support for SEM efforts

For more information on course and trainer, please click here.

Course Information At A Glance
For mobile access, please swipe left for details.
Application   PeriodCourse Date/ Class Time
9 Sep to 30 Sep   2020

15 & 16 Oct 2020
Apply Now as an Individual 
Apply Now as an Employer
9 Sep to 6 Dec 2020
22   ​ & 23 Dec 2020
Apply Now as an Individual 
Apply Now as an Employer
Class Time
9am to 6pm. 2 days.

Ngee Ann Polytechnic
Assessment/ Award

In-class assessments.
A Certificate of Performance will be awarded to participants who achieve at least 75% attendance and pass all required assessment(s).

A Certificate of Participation will be awarded to participants who meet the 75% attendance requirement but did not pass all required assessment(s).
Course Fees

Full course fee: $342.40

Singaporeans and Permanent Residents: $102.72
Singaporeans qualified for SkillsFuture Mid-Career Enhanced Subsidy: $38.72
Singaporeans and Permanent Residents qualified for Enhanced Training Support for SMEs*: $38.72

*Enter SME in the promo code during course application.

Course fee is payable upon acceptance. It is inclusive of 7% GST and subject to review.

For more information on other subsidies, please click here.

SkillsFuture Credit Eligibility

You may also join our interest mailing list for updates on future runs.

Ngee Ann Polytechnic reserves the right to reschedule / cancel any programme, modify the fees and amend information without prior notice.

Entry Requirements
  • Applicants should preferably possess basic Marketing / Advertising / Public Relations / Journalism Knowledge & Skills