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What You Will Learn

  • Understand Search User Mindsets
  • Identify Relevant High-Traffic Search Engine Keywords
  • Structure Search Engine Marketing (SEM Campaigns)
  • Organise target keyword groups with match types and negative keywords
  • Write effective SEM copy for Ads & Ad Extensions
  • Allocate media budget and keyword bids based on marketing priorities and budget limitations
  • Plan sustainable support for SEM efforts


For more information on course and trainer, please click here.


Course Information At A Glance
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Application Period2 Dec 2019 to 23 Feb 2020
Course Date9 & 10 Mar 2020
Class Time9am to 6pm. 2 days -   Mon & Tues​
Venue
Ngee Ann Polytechnic
Assessment/ Award



In-class assessments.
A Certificate of Performance will be awarded to participants who achieve at least 75% attendance and pass all required assessment(s).

A Certificate of Participation will be awarded to participants who meet the 75% attendance requirement but did not pass all required assessment(s).
Course Fees















Full course fee: $342.40

Singaporeans and Permanent Residents: $102.72
Singaporeans qualified for SkillsFuture Mid-Career Enhanced Subsidy: $38.72
Singaporeans and Permanent Residents qualified for Enhanced Training Support for SMEs*: $38.72
Singaporeans qualified for Workfare Training Support (WTS)**: $22.72

*Enter SME in the promo code during course application.
**Enter WTS in the promo code during course application.

Course fee is payable upon acceptance. It is inclusive of 7% GST and subject to review.

For more information on other subsidies, please click here.

SkillsFuture Credit Eligibility
Eligible



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Ngee Ann Polytechnic reserves the right to reschedule / cancel any programme, modify the fees and amend information without prior notice.

Entry Requirements

  • l
  • Applicants should preferably possess basic Marketing / Advertising / Public Relations / Journalism Knowledge & Skills