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What You Will Learn

This module introduces participants to the theories, concepts, insights and best practices towards the development of a strong foundation in social media marketing. Participants will gain an appreciation of key social media platforms and be equipped with the strategic frameworks and practical know-how to be able to manage campaigns and brand reputation on social media.

This module comprises the following topics: social media marketing concepts and theories, key social media platforms and their various applications, social media audit and planning, understanding audiences, content strategy, content development, influencer marketing, and traffic driving and acquisition strategies – with a larger focus on Facebook and Instagram marketing.


For more information on course, please click here.

Trainer's Profile

Hong Ian Cheak

Cheak leads Council Consulting, a digital marketing training consultancy that helps companies build sustainable, scalable online ecosystems to reach their audiences with useful, engaging and decision-making content, anytime and anywhere.

A Mass Communication graduate and ACTA certified trainer with 10 years of experience in writing and digital marketing both in-house and for agencies, Cheak’s clients range from SMEs to MNCs, including brands like Emerson, Bata, Julie’s Biscuits, NCS, The Golden Duck and Trinity Medical. He works closely with upper to top level management to initiate campaigns reaching tens of millions of people within Singapore and throughout the Asia Pacific region, while training their employees to sustain and grow these initiatives, having managed at least S$5 million in digital advertising revenue to-date.

Cheak has conducted trainings at various Institutes of Higher Learning, both public and private. His skill set covers the broad digital spectrum including Search Engine Marketing, Copywriting, Content Marketing, Social Media Marketing, Web Analytics, Display & Search Advertising Campaign Management & Optimisation, Conversion Optimisation, UX/UI Consulting and Web Development Project Management.
Course Information At A Glance
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Ngee Ann Polytechnic
Assessment/ Award

In-class assessments.
Certification of Performance will be awarded to participants
who achieve at least 75% attendance and pass assessments.

Course Fees

Full Fee: $695.50
Singaporeans and Permanent Residents: $208.65
Singaporeans qualified for SkillsFuture Mid-Career Enhanced Subsidy: $78.65
Singaporeans and Permanent Residents qualified for Enhanced Training Support for SMEs*: $78.65
Singaporeans qualified for Workfare Training Support (WTS)**: $46.15

*Enter SME in the promo code during course application.
**Enter WTS in the promo code during course application.

Course fee is payable upon acceptance. It is inclusive of GST and subject to review.

For more information on other subsidies, please click here.


Ngee Ann Polytechnic reserves the right to reschedule / cancel any programme, modify the fees and amend information without prior notice.

Who Should Attend
Entrepreneurs, small business owners and marketing / corporate communications executives who are responsible for their organisation’s social media management, branding and advertising.

Entry Requirements
  • Participants should have a working knowledge of business English and a basic understanding of social media platforms from an organisation’s perspective. This course requires participants to use their personal laptops. Free Wi-Fi access will be provided.