Emerging Skills Classification: Basic
Short Course/ 2 days
The digital economy has radically transformed the customer journey. This module explores these changes, and examines how they affects marketing today. Participants will learn how to develop comprehensive digital marketing plans that effectively target, engage, convert, and retain customers. Participants will also examine how these digital marketing plans can be measured and evaluated using suitable metrics and analytics. The Performance Marketing course aims to provide you with knowledge, practical tools and techniques in the area of digital marketing. By the end of the training, you will be able to:
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Stephanie is a lecturer in NP School of Business & Accountancy, specialising in topics such as Marketing Fundamentals, Marketing Communications, and Buyer Behaviour. She adopts interactive and collaborative teaching pedagogies, and enjoys sharing her passion for marketing with learners. Prior to joining the school, Stephanie was a marketer with several MNCs, and possesses experience managing brands and products at global, regional, as well as local levels.
In-class assessments.Certificate of Performance will be awarded to participantswho achieve at least 75% attendance and pass assessments.
Course fee is payable upon acceptance. It is inclusive of 7% GST and subject to review.
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Ngee Ann Polytechnic reserves the right to reschedule / cancel any programme, modify the fees and amend information without prior notice.