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What You Will Learn

The digital economy has radically transformed the customer journey. This module explores these changes, and examines how they affects marketing today. Participants will learn how to develop comprehensive digital marketing plans that effectively target, engage, convert, and retain customers. Participants will also examine how these digital marketing plans can be measured and evaluated using suitable metrics and analytics. The Performance Marketing course aims to provide you with knowledge, practical tools and techniques in the area of digital marketing. By the end of the training, you will be able to:

  • Acquire the main concepts, techniques and skills required to develop, plan and implement an effective digital marketing strategy.
  • Gain an in-depth understanding on how to navigate a potential customer from awareness phase to conversion and retention.
  • Enjoy a hands-on learning experience that will build a strong foundation in digital marketing.


For more information on course, please click here.


Trainer's Profile

An astute marketing practitioner, Jessica has both the depth and breadth of integrated and digital marketing experience in B2B and B2C capacities. She specialises in marketing communications and brand management, and have worked with several MNCs in establishing brands and launching marketing initiatives at regional and local levels. An award-winning marketer, she believes that marketing is non-static and must be transformational through radical and innovative ideations. This can be better achieved through a collaborative learning and open sharing environment.



Course Information At A Glance
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Application Period27 Nov 2019 to 30   Dec 2019
Course Date
15 & 16    Jan 2020
Class Time9am to 6pm
Venue
Ngee Ann Polytechnic​
Assessment/ Award


In-class assessments.
Certificate of Performance will be awarded to participants
who achieve at least 75% attendance and pass assessments.

Course Fees



















Full Fee: $492.20
Singaporeans and Permanent Residents: $147.66
Singaporeans qualified for SkillsFuture Mid-Career Enhanced Subsidy: $55.66
Singaporeans and Permanent Residents qualified for Enhanced Training Support for SMEs*: $55.66
Singaporeans qualified for Workfare Training Support (WTS)**: $32.66

*Enter SME in the promo code during course application.
**Enter WTS in the promo code during course application.
***For Mums@Work members, enter MUMS@WORK in the promo code during course application.

Course fee is payable upon acceptance. It is inclusive of 7% GST and subject to review.


For more information on other subsidies, please clickhere.

SkillsFuture Credit Eligibility
TBC


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Ngee Ann Polytechnic reserves the right to reschedule / cancel any programme, modify the fees and amend information without prior notice.

Entry Requirements
  • Participants should have a working knowledge of business English and should be conversant with basic PC/IT skills.
  • The course requires participants to use their personal laptops.