The digital economy has radically transformed the customer journey. This module explores these changes, and examines how they affects marketing today. Participants will learn how to develop comprehensive digital marketing plans that effectively target, engage, convert, and retain customers. Participants will also examine how these digital marketing plans can be measured and evaluated using suitable metrics and analytics. The Performance Marketing course aims to provide you with knowledge, practical tools and techniques in the area of digital marketing. By the end of the training, you will be able to:
For more information on course, please click here.
An astute marketing practitioner, Jessica has both the depth and breadth of integrated and digital marketing experience in B2B and B2C capacities. She specialises in marketing communications and brand management, and have worked with several MNCs in establishing brands and launching marketing initiatives at regional and local levels. An award-winning marketer, she believes that marketing is non-static and must be transformational through radical and innovative ideations. This can be better achieved through a collaborative learning and open sharing environment.
Course fee is payable upon acceptance. It is inclusive of 7% GST and subject to review.
For more information on other subsidies, please click here.
You may also
join our interest mailing list for updates on future runs.
Ngee Ann Polytechnic reserves the right to reschedule / cancel any programme, modify the fees and amend information without prior notice.