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What You Will Learn

The digital economy has radically transformed the customer journey. This module explores these changes, and examines how they affects marketing today. Participants will learn how to develop comprehensive digital marketing plans that effectively target, engage, convert, and retain customers. Participants will also examine how these digital marketing plans can be measured and evaluated using suitable metrics and analytics. The Performance Marketing course aims to provide you with knowledge, practical tools and techniques in the area of digital marketing. By the end of the training, you will be able to:

  • Acquire the main concepts, techniques and skills required to develop, plan and implement an effective digital marketing strategy.
  • Gain an in-depth understanding on how to navigate a potential customer from awareness phase to conversion and retention.
  • Enjoy a hands-on learning experience that will build a strong foundation in digital marketing.

For more information on course, please click here.

Trainer's Profile

Stephanie is a lecturer in NP School of Business & Accountancy, specialising in topics such as Marketing Fundamentals, Marketing Communications, and Buyer Behaviour. She adopts interactive and collaborative teaching pedagogies, and enjoys sharing her passion for marketing with learners. Prior to joining the school, Stephanie was a marketer with several MNCs, and possesses experience managing brands and products at global, regional, as well as local levels.

Course Information At A Glance
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Application Period
Course Date TBC
Class Time 9am to 6pm. 2 days - Mon & Tues.
Ngee Ann Polytechnic
Assessment/ Award

In-class assessments.
Certificate of Performance will be awarded to participants
who achieve at least 75% attendance and pass assessments.

Course Fees

Full Fee: $492.20
Singaporeans and Permanent Residents: $147.66
Singaporeans qualified for SkillsFuture Mid-Career Enhanced Subsidy: $55.66
Singaporeans and Permanent Residents qualified for Enhanced Training Support for SMEs*: $55.66
Singaporeans qualified for Workfare Training Support (WTS)**: $32.66

*Enter SME in the promo code during course application.
**Enter WTS in the promo code during course application.

Course fee is payable upon acceptance. It is inclusive of 7% GST and subject to review.

For more information on other subsidies, please click here.

You may also join our interest mail‚Äčing list for updates on future runs.

Ngee Ann Polytechnic reserves the right to reschedule / cancel any programme, modify the fees and amend information without prior notice.

Entry Requirements
  • Participants should have a working knowledge of business English and should be conversant with basic PC/IT skills.
  • The course requires participants to use their personal laptops.