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What You Will Learn

  • Identify your target audience persona and their information needs
  • Craft a brand persona that your target audience can relate to
  • Present your brand/product/service effectively for conversions
  • Create and facilitate crucial conversations between your brand and your target audiences online
  • Identify relevant topics of interest with search traffic and search trends research on Google Ads Keyword Planner and Google Trends
  • Plan relevant, converting website landing pages based on high search traffic content topics

For more information on course and trainer, please click here.

Course Information At A Glance
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ApplicationPeriod Course Date/ Class Time
Register Interest

Class Time9 am to 6 pm. 2 days.
Ngee Ann Polytechnic
Assessment/ Award

In-class assessments.
A Certificate of Performance will be awarded to participants who achieve at least 75% attendance and pass all required assessment(s).

A Certificate of Participation will be awarded to participants who meet the 75% attendance requirement but did not pass all required assessment(s).
Course Fees

Full course fee: $342.40

Singaporeans and Permanent Residents: $102.72
Singaporeans qualified for SkillsFuture Mid-Career Enhanced Subsidy: $38.72
Singaporeans and Permanent Residents qualified for Enhanced Training Support for SMEs*: $38.72

*Enter SME in the promo code during course application.

Course fee is payable upon acceptance. It is inclusive of 7% GST and subject to review.

For more information on other subsidies, please click here.

SkillsFuture Credit Eligibility


You may also join our interest mailing list for updates on future runs.

Ngee Ann Polytechnic reserves the right to reschedule/cancel any programme, modify the fees and amend the information without prior notice.

Entry Requirements

  • Applicants should preferably be Existing / Potential Brand Managers / Owners

  • Applicants should preferably have existing marketing, branding or advertising background