Skip Ribbon Commands
Skip to main content
Sign In
What You Will Learn

  • Identify your target audience persona and their information needs
  • Craft a brand persona that your target audience can relate to
  • Present your brand/product/service effectively for conversions
  • Create and facilitate crucial conversations between your brand and your target audiences online
  • Identify relevant topics of interest with search traffic and search trends research on Google Ads Keyword Planner and Google Trends
  • Plan relevant, converting website landing pages based on high search traffic content topics

For more information on course and trainer, please click here.

Course Information At A Glance
For mobile access, please swipe left for details.
Application Period20 Sep to 3 Dec 2019
Course Date9 & 10 Dec 2019
Class Time9am to 6pm. 2 days.
Venue
Ngee Ann Polytechnic
Assessment/ Award



In-class assessments.
A Certificate of Performance will be awarded to participants who achieve at least 75% attendance and pass all required assessment(s).

A Certificate of Participation will be awarded to participants who meet the 75% attendance requirement but did not pass all required assessment(s).
Course Fees















Full course fee: $342.40

Singaporeans and Permanent Residents: $102.72
Singaporeans qualified for SkillsFuture Mid-Career Enhanced Subsidy: $38.72
Singaporeans and Permanent Residents qualified for Enhanced Training Support for SMEs*: $38.72
Singaporeans qualified for Workfare Training Support (WTS)**: $22.72

*Enter SME in the promo code during course application.
**Enter WTS in the promo code during course application.

Course fee is payable upon acceptance. It is inclusive of 7% GST and subject to review.

For more information on other subsidies, please click here.

SkillsFuture Credit Eligibility

Eligible



You may also join our interest mailing list for updates on future runs.

Ngee Ann Polytechnic reserves the right to reschedule / cancel any programme, modify the fees and amend information without prior notice.

Entry Requirements

  • Applicants should preferably be Existing / Potential Brand Managers / Owners

  • Applicants should preferably have existing marketing, branding or advertising background