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What You Will Learn

  • Identify your target audience persona and their information needs
  • Craft a brand persona that your target audience can relate to
  • Present your brand/product/service effectively for conversions
  • Create and facilitate crucial conversations between your brand and your target audiences online
  • Identify relevant topics of interest with search traffic and search trends research on Google Ads Keyword Planner and Google Trends
  • Plan relevant, converting website landing pages based on high search traffic content topics

For more information on course and trainer, please click here.

Course Information At A Glance
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Application PeriodTBC
Course DateTBC
Class Time9 am to 6 pm. 2 days.
Ngee Ann Polytechnic
Assessment/ Award

In-class assessments.
A Certificate of Performance will be awarded to participants who achieve at least 75% attendance and pass all required assessment(s).

A Certificate of Participation will be awarded to participants who meet the 75% attendance requirement but did not pass all required assessment(s).
Course Fees

Full course fee: $342.40

Singaporeans and Permanent Residents: $102.72
Singaporeans qualified for SkillsFuture Mid-Career Enhanced Subsidy: $38.72
Singaporeans and Permanent Residents qualified for Enhanced Training Support for SMEs*: $38.72
Singaporeans qualified for Workfare Training Support (WTS)**: $22.72

*Enter SME in the promo code during course application.
**Enter WTS in the promo code during course application.

Course fee is payable upon acceptance. It is inclusive of 7% GST and subject to review.

For more information on other subsidies, please click here.

SkillsFuture Credit Eligibility


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Ngee Ann Polytechnic reserves the right to reschedule/cancel any programme, modify the fees and amend the information without prior notice.

Entry Requirements

  • Applicants should preferably be Existing / Potential Brand Managers / Owners

  • Applicants should preferably have existing marketing, branding or advertising background