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What You Will Learn

All about having better understanding and evaluation of the marketing system in which products and services are planned, priced, promoted and distributed. Participants will learn to appreciate the interaction of marketing variables and their impact on marketing decisions.

This course is one of the modules offered under the Diploma in Business Practice (Administration & Management).


Mr Kevin Chua, School of Business & Accountancy

Course Information At A Glance
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Application Period 4 Mar to 13 Mar 2019
Course Date 15 Apr to 9 Aug 2019
Class Time 6:30pm to 10pm. 1 day a week - Mon/Tues.
Venue Ngee Ann Polytechnic
Assessment/ Award No assessment required.
Certificate of Participation will be awarded to participants
who achieve at least 75% attendance.
Course Fees

Only for Singaporeans aged 50 yrs & above: $54.57

Singaporeans aged 50 years and above who wish to apply for the course at the special course fee will need to email a copy of the NRIC during course fee payment before the course commencement.​

Course fee is payable upon acceptance. It is inclusive of 7% GST and subject to review.

For more information on other subsidies, please click here.

SkillsFuture Credit Eligibility Eligible

You may also join our interest mailing list for updates on future runs.

Ngee Ann Polytechnic reserves the right to reschedule / cancel any programme, modify the fees and amend information without prior notice.

Entry Requirements

This course is only for Singaporean Seniors (aged 50 years and above).

Knowledge and competency in English and stated domain area (Business & Accountancy).