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What You Will Learn

Participants will learn:

  • Understanding the importance of engaging the media and how it affects the company’s branding and operations
  • Have an oversight over the media landscape, including the different types of media, their uniqueness and how they operate (to better develop a strategic partnership with the different operators)
  • How to craft effective messages for different media tools, e.g. press releases, press kits, press conferences etc. 
  • How to speak in front of the media (including handling difficult questions, personal branding in front of the media, dos and don’ts when talking to media etc. ) 

For more information on course and trainer, please click here.


如何更有信心的面对媒体访问?如何应对尖锐的媒体提问?
作为企业媒体发言人,您的说话或影像可能在媒体上被引用为头条新闻,您的发言内容也可能会影响到整个企业的形象。

在导师的指导下,您将学习:

1.    接受采访前的准备工作。
2.    如何在受访时充满自信,有条理地发言并散发出个人魅力。
3.    如何处理媒体可能提出的难题或敏感问题以避开问题的陷阱。
4.    应用说故事技巧带出关键讯息

课程费用:每员$642.00
培训受益人:总裁,高级管理人员, 创业者,公关及传播服务执行员
Course Information At A Glance
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Venue
Ngee Ann Polytechnic
Assessment/ Award

In-class assessments.
Certification of Performance will be awarded to participants
who achieve at least 75% attendance and pass assessments.

Course Fees




Full course fee: $642.00

Course fee is payable upon acceptance. It is inclusive of 7% GST and subject to review.

For more information on other subsidies, please click here.


Ngee Ann Polytechnic reserves the right to reschedule / cancel any programme, modify the fees and amend information without prior notice.

Entry Requirements
  • Fluency in spoken and written English
  • Preferably with one year working experience with the media