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What You Will Learn

Participants will learn:

  • Understanding the importance of engaging the media and how it affects the company’s branding and operations
  • Have an oversight over the media landscape, including the different types of media, their uniqueness and how they operate (to better develop a strategic partnership with the different operators)
  • How to craft effective messages for different media tools, e.g. press releases, press kits, press conferences etc. 
  • How to speak in front of the media (including handling difficult questions, personal branding in front of the media, dos and don’ts when talking to media etc. ) 

For more information on course and trainer, please click here.



1.    接受采访前的准备工作。
2.    如何在受访时充满自信,有条理地发言并散发出个人魅力。
3.    如何处理媒体可能提出的难题或敏感问题以避开问题的陷阱。
4.    应用说故事技巧带出关键讯息

培训受益人:总裁,高级管理人员, 创业者,公关及传播服务执行员
Course Information At A Glance
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Run conducted in English
Application Period
Course Date
16 &17 Sep 2019
Class Time
9am to 6pm. 2 days.
To apply for the above class, please click here. For employers, please click here.
Run conducted in Mandarin - Register Interest
Application Period
Course Date TBC
Class Time
9am to 6pm. 2 days only.
To apply for the above class, please click here. For employers, please click here.
Ngee Ann Polytechnic
Assessment/ Award

In-class assessments.
Certification of Performance will be awarded to participants
who achieve at least 75% attendance and pass assessments.

Course Fees

Full course fee: $642.00

Course fee is payable upon acceptance. It is inclusive of 7% GST and subject to review.

For more information on other subsidies, please click here.

You may also join our interest mailing list for updates on future runs.

Ngee Ann Polytechnic reserves the right to reschedule / cancel any programme, modify the fees and amend information without prior notice.

Entry Requirements
  • Fluency in spoken and written English
  • Preferably with one year working experience with the media