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What You Will Learn

By attending this 2-day interactive training, participants will be able to:

  • Learn the techniques to clarify their mission-driven story

  • Identify their positioning to reach their specific target market

  • Craft their emotionally-compelling brand message

  • Discover the strategies to amplify their message to the media

  • Uncover the secrets to monetize their message to generate more sales and profits​


Trainer's Profile

Derrick Chew is a StoryBrand consultant, a film and theatre producer and international speaker. Derrick understands what is needed to tell a good story and how to do so. He graduated from the School of Film & Media Studies (Ngee Ann Polytechnic) and majored in Marketing at RMIT University. He spent the last 15 years in the media and entertainment industry in the capacity of director, producer and branding and marketing manager.

Mentored by veteran theatre producer and acclaimed actress Tan Kheng Hua ("Crazy Rich Asians" ), Derrick was the marketing manager for Adrian Pang's theatre company Pangdemonium Productions from 2010-2012 before starting his own theatre company, Sight Lines Productions. His short film, "Conversations", won Best Film at the Singapore International Film Festival and received Honorary Mention in Spain, Germany and France.

Derrick has been featured prominently in various mainstream media outlets in Singapore.

Course Information At A Glance
Application Period 19 Nov 2019 to 1 Jan 2020
Course Date 16 & 17 Jan 2020
Class Time 9am to 6pm. 2 days.
Venue
Ngee Ann Polytechnic
Assessment/ Award


In-class assessments.

Certificate of Performance will be awarded to participants who achieve at least 75% attendance and pass assessments.

Course Fees

















Full course fee: $492.20

Singaporeans and Permanent Residents: $147.66
Singaporeans qualified for SkillsFuture Mid-Career Enhanced Subsidy: $55.66
Singaporeans and Permanent Residents qualified for Enhanced Training Support for SMEs*: $55.66
Singaporeans qualified for Workfare Training Support (WTS)**: $32.66

*Enter SME in the promo code during course application.
**Enter WTS in the promo code during course application.

Course fee is payable upon acceptance. It is inclusive of 7% GST and subject to review.


For more information on other subsidies, please clickhere.

SkillsFuture Credit Eligibility
Eligible

Ngee Ann Polytechnic reserves the right to reschedule / cancel any programme, modify the fees and amend information without prior notice.

Entry Requirements
  • Entrepreneurs
  • Business Owners
  • Independent Sales Professionals
  • Marketing & Sales Executives/Managers
  • Employee who is looking for a side income