Tell Your Brand's Story: Create & Engage Your Audience

What You Will Learn

By attending this 2-day interactive training, participants will be able to:

Learn the techniques to clarify their mission-driven story
Identify their positioning to reach their specific target market
Craft their emotionally-compelling brand message
Discover the strategies to amplify their message to the media
Uncover the secrets to monetize their message to generate more sales and profits

Trainer's Profile

Derrick Chew is a StoryBrand consultant, a film and theatre producer and international speaker. Derrick understands what is needed to tell a good story and how to do so. He graduated from the School of Film & Media Studies (Ngee Ann Polytechnic) and majored in Marketing at RMIT University. He spent the last 15 years in the media and entertainment industry in the capacity of director, producer and branding and marketing manager.

Mentored by veteran theatre producer and acclaimed actress Tan Kheng Hua ("Crazy Rich Asians" ), Derrick was the marketing manager for Adrian Pang's theatre company Pangdemonium Productions from 2010-2012 before starting his own theatre company, Sight Lines Productions. His short film, "Conversations", won Best Film at the Singapore International Film Festival and received Honorary Mention in Spain, Germany and France.

Derrick has been featured prominently in various mainstream media outlets in Singapore.

Course Information At A Glance

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Application Period	3 Mar to 19 Apr 2020
Course Date	4 & 5 May 2020
Class Time	9am to 6pm. 2 days.
Venue	Ngee Ann Polytechnic
Assessment/ Award	In-class assessments. A Certificate of Performance will be awarded to participants who achieve at least 75% attendance and pass all required assessment(s). A Certificate of Participation will be awarded to participants who meet the 75% attendance requirement but did not pass all required assessment(s).
Course Fees	Full course fee: $492.20 Singaporeans and Permanent Residents: $147.66 Singaporeans qualified for SkillsFuture Mid-Career Enhanced Subsidy: $55.66 Singaporeans and Permanent Residents qualified for Enhanced Training Support for SMEs: $55.66 Singaporeans qualified for Workfare Training Support (WTS): $32.66 Enter SME in the promo code during course application. **Enter WTS in the promo code during course application. Course fee is payable upon acceptance. It is inclusive of 7% GST and subject to review. For more information on other subsidies, please click here.
SkillsFuture Credit Eligibility	Eligible

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Ngee Ann Polytechnic reserves the right to reschedule / cancel any programme, modify the fees and amend information without prior notice.

Entry Requirements

Entrepreneurs
Business Owners
Independent Sales Professionals
Marketing & Sales Executives/Managers
Employee who is looking for a side income