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Course Overview




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What You'll Learn

Year 1

  • Economics

    (4 Credit Units)

    This module provides students with an understanding of the economic choices made by consumers, firms and the government, and how these decisions affect the market for a particular good or service. It incorporates a study of the theory of demand and supply. The module discusses production costs, price determination and supply decisions for individual firms in different market structures. Students will have a basic understanding of the economic factors and government initiatives that have an impact on arts business management.

  • Education, Outreach & Community Arts

    (4 Credit Units)

    This module will explore the tools for developing education and outreach programmes to enhance public knowledge and exposure to the arts. It will also develop skills for working with the community to create and conduct arts programmes that enhance social cohesion and address issues within the community.

  • Introduction to the Arts 2: Theatre & Dance

    (6 Credit Units)

    This module aims to give an introductory understanding of the history and business of the theatre and dance sectors. The genres covered will explore the styles, characteristics, and cultural influences of different eras in both Asian and Western traditions. Topics include the production and promotion of both theatre and dance.

  • Professional Communication 1

    (3 Credit Units)

    The module prepares students to communicate effectively in business settings. Students will learn both oral and written communication skills that demonstrate concepts of business communication principles, interpersonal skills and intercultural skills. Topics such as proposal and report writing, elevator pitch and professional presentation will be covered.

  • Visual Communication 1

    (3 Credit Units)

    Focusing on the use of images in the media, this module examines the theories and concepts of visual literacy; it provides an introduction to communicating visually through conceptual thinking with the use of digital photography and imaging software. Students will also think critically about the issues of visual images in communication and learn the basic principles of visual design.

  • Health & Wellness^

    (1 Credit Unit)
^ Interdisciplinary Studies (IS) modules account for 7 credit units of the diploma curriculum. They include modules in communication, innovation and world issues, as well as an interdisciplinary project. By bringing students from diverse diplomas together, the interdisciplinary project fosters collaboration to explore and propose solutions for real-world problems. IS aims to develop students to be agile and self-directed learners, ready for the future workplace.

For more details on Interdisciplinary Studies (IS) electives
Click Here >

Year 2

  • Arts Marketing & Communication

    (4 Credit Units)

    This module examines the basic concepts and principles of arts marketing to enable students to better understand and evaluate the marketing system in which products and services are planned, priced, promoted and distributed. It will also provide a comprehensive overview of the effective principles of public relations, focusing on different writing approaches and styles required for specific situations, audiences, communication objectives, content and media.

  • Festival & Event Management

    (4 Credit Units)

    This module aims to develop students’ knowledge and skills in arts festival and event management. The module will focus on discussing the intricacies of fulfilling the key performance indicators of performing arts festivals and events. In particular, the students will learn how to formulate creative strategies to tackle the complex demands of conceptualising, programming, logistics planning, human resource management and risk management. They will also gain insights into the latest management practices in the local as well as the international industries.

  • Human Capital Management

    (4 Credit Units)

    This module provides students with a working knowledge of human resource skills needed by supervisors and managers in the arts industry to ensure that arts organisations attract, employ, develop and retain the optimum number, type and quality of employees at all times to meet organisational demands and goals.

  • Partnership Engagement & Volunteer Development

    (4 Credit Units)

    This module provides students with an overview of the fundamentals of stakeholder partnerships, sponsorship and a Volunteer Management Framework in the context of the arts and heritage sectors. Students will gain an understanding of issues related to engaging stakeholders, fund-raising and sponsorship development and the role of volunteer management framework in managing issues such as volunteers' recruitment, job-match, motivation and recognition.

  • Professional Communication 2

    (2 Credit Units)

    The module prepares students to write effective cover letters and resumes. Preparation and enhancement of portfolio to meet professional standard as well as development of presentation skills, and improvement of job-seeking techniques will also be covered in the module.

  • Visual Communication 2

    (3 Credit Units)

    Focusing on a practical approach, this module introduces the importance of online and print collaterals in the creative industries. Through the use of design software in micro-lectures, hands-on projects and critique sessions, students experience the creative process first-hand in producing promotional and marketing materials. This module also covers writing design specifications, copyediting and production layout.

  • Financial Management

    (4 Credit Units)

    The module introduces the basic concepts of financial management, including accounting, cash management, budgeting, box office management and forecasting, in relation to arts organisations. Using case studies and simulations, student will learn how to apply financial accounting principles to the arts industry.

  • Research in Audience Development

    (4 Credit Units)

    This module introduces students to the process of developing qualitative and quantitative research skills in the arts industry, particularly in arts audience development. Through lessons and tutorials, students will learn and understand roles of art professionals, researchers and cultural policy makers, both in visual and performing arts organisations. Students will also develop a general understanding of research development and statistics interpretation.

  • Stage & Exhibition Management

    (4 Credit Units)

    This module provides students with the technical knowledge behind stage and exhibition management. Students will learn the how to read technical riders and exhibition plans, maintain production records and to use this information in the staging of performances and exhibitions.

  • Talent & Artist Management

    (4 Credit Units)

    The module examines the crucial role of professional management for various types of artists and entertainers. Focusing on the roles of personal manager, talent agent, road manager, and company manager, students will learn the art of guiding the professional career of artistes, developing contacts within the arts industry, marketing and promoting artistes for overseas exposure, identifying clients and projects for the artistes, and negotiating deals.

  • World Issues: A Singapore Perspective^

    (2 Credit Units)
^ Interdisciplinary Studies (IS) modules account for 7 credit units of the diploma curriculum. They include modules in communication, innovation and world issues, as well as an interdisciplinary project. By bringing students from diverse diplomas together, the interdisciplinary project fosters collaboration to explore and propose solutions for real-world problems. IS aims to develop students to be agile and self-directed learners, ready for the future workplace.

For more details on Interdisciplinary Studies (IS) electives
Click Here >

Year 3


Career Options & Further Studies

As an ABM graduate, you are professionally trained to manage the creative and heritage industries. And what better place to start than the flourishing arts industry in Singapore? You can look forward to pursuing roles such as arts administrator, artist manager, education and outreach executive and many more!

You may enjoy up to one semester’s exemption when applying for relevant degree programmes at Nanyang Technological University and National University of Singapore. You may also receive up to one year’s exemption with universities in Australia.



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Entry Requirements

FOR STUDENTS WITH O-LEVEL EXAMINATION RESULTS

AGGREGATE TYPE ELR2B2-B

Candidates must have the following GCE 'O' Level examination (or equivalent) results.

  • English Language

    1 - 6
  • Mathematics (Elementary/Additional)

    1 - 6
  • Any three other subjects

    1 - 6

You must also have sat for one subject listed in the 2nd group of relevant subjects for the ELR2B2-B Aggregate Type.

ELR2B2-B Aggregate Type >

FOR STUDENTS WITH OTHER QUALIFICATIONS

Find out more on entry requirements and admissions exercise periods for qualifications such as N(A)-Level, A-Level, ITE, IP, IB and more.

Click Here >

Application Information

  • Range of Net ELR2B2 for 2022 JAE

    6 to 13​
  • Planned Intake (2022)

    40

ADMISSIONS EXERCISE



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