Classes on luxury cruise liners, theme parks and five-star resorts, and even at special events like the Formula 1 Singapore Airlines Singapore Grand Prix.
Work on real consultancy projects, and acquire skills in analytics and digital marketing to create innovative customer experiences.
Good job prospects in attractions, food and beverage, hospitality, MICE, travel, and other tourism-related sectors.
Acquire foundational business knowledge in accounting and finance, business law, economics, statistics, as well as user-centred design in business.
This module aims to impart basic accounting and finance knowledge. Students will be taught how to interpret and use financial accounting information for decision-making. This module will also cover budgeting, financing strategies, working capital management as well as capital investment analysis.
This module enables students to deliver clear and logical messages to their audience. They will develop written communication skills through crafting business messages such as business letters, emails, and meeting minutes. In addition, students will work through presentations and simulated meetings to refine their spoken communication skills, discussion techniques and people skills.
This module equips students with a basic knowledge of the fundamentals of business law and its application in a business environment. Topics include the Singapore legal system, law of contract, agency law, law of tort, law of business organisations, introduction to company law, intellectual property law and business ethics.
This module will enable students to learn the fundamentals of business and build socio-cultural skills. It immerses students in the reality of the business world and helps them understand the impact of globalisation. Students will discuss how contemporary world affairs affect business strategies that may influence business success.
This module provides students with practical insights and methods into designing content for digital media communication using user-centred design principles and approaches. Students will apply these principles to address issues related to user experience design, information design, interface design, presentation, imagery and visualisation of information on various digital devices and platforms.
Students are introduced to the basic concepts of statistics for decision-making in the business world. They will also be taught how to organise and analyse data, and interpret the results. Student will learn to create, capture and manipulate data in spreadsheet formats to help businesses solve business problems and improve business operations and processes. Students will also learn to organise and present data using spreadsheets to aid in their analysis and interpretation.
This module helps to give students a foundational introduction to their three-year diploma course curriculum and how it prepares them for industry. It will help them embark on their three-year course with the end in mind through guided reflection on their personal characteristics and development of an overall game plan for their future education and career goals.
This module aims to provide the students with an introduction to programming. It covers the basic tenets of algorithmic thinking to problem solving. It also covers the desired characteristics of programmes that are easy to read and modify. To ensure relevance to the industry, business-oriented programming problems and cases will be used for discussion and practice.
This module provides a grounding in the basic concepts in Microeconomics and Macroeconomics. Students will examine the economic choices made by consumers, firms, and see how these decisions affect the market for a particular good or service. They will also analyse the working of a typical economy. Topics include the demand and supply of a good, production costs, price determination and supply decisions for individual firms in different market structures, economic growth, unemployment, inflation, fiscal policy, and monetary policy.
Learn how to organise successful events, manage establishments in the hospitality and F&B sectors, and gain insights into the tourism industry.
This module aims at providing students with the necessary skills and knowledge to plan and organise meetings, incentives, conventions and exhibitions / events (MICE) successfully. Using service-learning as a pedagogy, students will learn the important mechanics of MICE management and apply these concepts to current business and/or community situations. Key topics include event conceptualisation, programme planning, event budgeting, event risks management, service contracting, on-site management and post-event evaluation.
Students will be equipped with fundamental skills and knowledge of the operations in hotels and resorts. Topics include front office operations and management, guest services, housekeeping as well as security and loss prevention management. Students will also be trained to use the Opera Front Office System and gain a real world perspective of today’s hospitality industry.
This module provides students with a comprehensive understanding of the marketing principles and practices within the context of the tourism and resort industry. Topics covered include destination and resort marketing, public relations and Singapore’s tourism industry initiatives. Emerging marketing trends and issues in the industry and their implications will also be discussed.
The module aims to introduce students to the fundamental concepts of business analytics. They will develop proficiency in the use of analytics tools and techniques that will enable them to efficiently analyse and report on the underlying trends based on historical tourism and hospitality data, so as to gain greater insights into the business.
This module aims to introduce fundamental knowledge of key tourism sectors to students. By collaborating with industry partners from Airport, Attractions, Cruise and Food & Beverage sectors, students would acquire first-hand knowledge and be sensitised towards the business and operations concerns of key tourism sectors. The module would feature field-trips to relevant facilities and a regional cruise for out-of-classroom learning.
This module builds on the foundation of Business Communication 1 and creates opportunities for students to strengthen their oral and written communication. Students will be required to enhance their presentation skills through impromptu speeches. Students will also learn how to prepare a formal business report. Job hunting and employment skills will be introduced to prepare students for a positive start to their careers. Students will learn about personal branding and will be taught to write application letters and resumes. Additionally, students will learn job interview techniques through role-plays and simulations.
This module offers students a practical platform to actualise their event plans for a business and/or community entity conceptualised under the Event Creation & Design module. Through the module, students would have the opportunity to experience managing an event to its fruition and gain insights into event operations. The module culminates with a post-event evaluation and service-learning reflection of the student’s learning and contribution towards community needs.
This module exposes students to the essential management issues of operating hospitality enterprises. Topics include management contracts and franchise agreements, sales and marketing, yield management and financial controls, distribution channels and performance indicators. Students will have the opportunity to examine the operations of hotels and resorts locally as well as overseas.
This module equips students with knowledge of trends, issues and challenges in the travel industry. Topics include air hub management, deregulation of the travel industry, influence of low cost carriers, impact of travel partnerships, corporate travel management and technology in the travel industry. Students will gain a deeper understanding of the day-to-day operation of a typical airline and the decision-making process through an airline business simulation software. The module also provides students a broad understanding of strategy implementation, stakeholder, innovation and risk management in travel management and operations.
The module aims to give students the knowledge of marketing research tools and techniques. It equips them with the skills necessary to plan, design and conduct marketing research projects appropriately and effectively. The research will be in the context of the tourism industry. This module also uses a few analytical techniques and statistical software packages.
Work on tourism-related projects, interact with industry practitioners, and take up a six-month internship.
This practical module aims to help students be persuasive in the business world. Students will learn data gathering skills to better understand their target audience’s needs and requirements and persuasive skills to convince the audience to accept a new policy/suggestion/product through role-playing a boardroom presentation. Students will also be taught relationship building skills and business networking skills through role-plays and simulations.
The module is designed to equip students with knowledge of digital technologies relating to tourism marketing. It aims to help students understand the benefits from employing search platforms, social marketing communications and mobile-based communications in the planning and implementation of tourism marketing strategies.
This module enables students to acquire practical research and application skills relevant for the tourism industry. Students will implement projects, participate in discussion forums and interact with industry practitioners. They will undertake an assignment related to tourism, including MICE, F&B, theme parks, resorts and other aspects of the industry.
This module focuses on service experience within the context of tourism and its related sectors. Students will learn how various forms of experiences can be created and managed within the experience environment and through the service delivery process. They will also acquire skills on story-telling techniques, service quality mapping, and operations management.
Students will be given the opportunity to work for about six months in tourism-related organisations and public sector firms. They will learn beyond the classroom boundaries with professional practitioners as their mentors.
Range of Net ELR2B2 for 2020 JAE4 to 12
Planned Intake (2020)75
AGGREGATE TYPE ELR2B2-B
To be eligible for consideration, candidates must have the following GCE ‘O’ Level examination (or equivalent) results.
You must also have sat for one subject listed in the 2nd group of relevant subjects for the ELR2B2-B Aggregate Type listed
here to find out more on entry requirements and admissions exercise periods for qualifications such as ‘N(A)’ Level, 'A' Level, ITE, IP, IB and more.