This module provides students with an understanding of the core principles of microeconomics and macroeconomics with an application of these concepts in real-world business scenarios. Topics include Demand and Supply, Price Elasticity, Market Structure, Gross Domestic Product, Unemployment, Inflation, Fiscal and Monetary policy.
This module provides students with fundamental knowledge of how the external business environment, consisting of country and industry level factors, affects the overall strategy, organisational structure and various internal functions of international businesses. Students will also discuss how contemporary world affairs, such as the impact of globalisation, terrorism, pandemics, emergence of economic powers in Asia and digitalisation present both opportunities and challenges to international businesses.
Students will gain hands-on and real-world experience as they actively learn to integrate and apply knowledge and skills acquired in various modules to manage different types of businesses through game simulation. They will gain understanding of the inter-dependence of the different business functions, and to make data-driven decisions to address day-to-day operations of a business. They will also develop critical thinking and complex problem-solving skills as they analyse performance data and evaluate decisions to improve overall company performance.
This module provides students with fundamental programming concepts and best coding practices through the extensive use of in-class demonstrations and hands-on practices. Students will learn how technology functions by building digital solutions such as business applications and tasks automation by applying their programming skills. Students will learn how to problem solve through computational thinking.
This module introduces students to basic statistical concepts, tools and models. Students will learn how to organise and analyse data, as well as interpret results for decision-making in the business world. Students will apply and reinforce their learnings through data presentation and performing descriptive analysis on data generated from the Business Simulated Game.
English Language Express aims to give you a better grounding in the English Language and to strengthen the written and oral communications skills that you will need in your academic and professional careers. You will be engaged in writing, reading, listening and speaking activities that will develop your ability to speak and write grammatically, coherently and clearly. You will also hone your reading and listening comprehension skills.
This module teaches students to effectively refine their written and spoken communication skills, discussion techniques, and people skills. Students will learn techniques to think on their feet to deliver an effective business pitch confidently. They will learn to persuasively communicate opportunities and ideas by creatively tailoring their business message for their target audience using storytelling techniques. Students will also develop their information literacy skills to craft clear business messages using APA style referencing.
This module provides students with an understanding of the basic knowledge of the law and its application in a business environment. Topics include the Singapore Legal System, Law of Contract, Law of Tort, Law of Agency/E-Commerce/Artificial Intelligence Law (E-Comm/AI Law), Law of Business Organisations, Introduction to Company Law and Intellectual Property Law. Students will also develop clarity of thought that requires a critical discerning eye and logical reasoning when applying legal principles to practical business decisions.
The module is designed for students to integrate and apply learning from the different modules to address real-world challenges provided by industry partners. Using the Lean methodology, students will build a Lean Canvas Model to develop and showcase a minimum viable product to address challenges and evaluate opportunities. They will learn about resource optimisation and value creation for businesses.
The module imparts basic accounting and finance knowledge to students, in areas such as accounting equations, accounting principles, financial statements, ratio analysis, cash budgeting, short-term financing strategies, time value of money and capital investment analysis. Students will demonstrate their understanding by using financial software to interpret financial accounting information for decision-making in business environments when working on integrated project scenarios.
The module covers digital media design competencies with user-centered design principles. Students will learn to use design software and apply the design competencies on digital platforms such as web, mobile and desktop. Students will also learn to address digital design issues related to the user experience, presentation of the information, the imagery and the visualisation during their designing process.
This module supports students in their journey of self-discovery, character-building, NP values-inculcation, development of education and career goals via experiential activities and guided reflections with CPP coaches. To prepare them for their career and the future, students will also deepen their knowledge of the respective diploma curriculum and industries through learning journeys, mentorship and opportunities for interactions with alumni and industry practitioners. The module will incorporate a more comprehensive feedback and reflective approach from self, peers, tutors and the industry mentor to support students’ holistic growth and development.
This module aims at providing students with the necessary skills and knowledge to plan and organise meetings, incentives, conventions and exhibitions / events (MICE) successfully. Using service-learning as a pedagogy, students will learn the important mechanics of MICE management and apply these concepts to current business and/or community situations. Key topics include event conceptualisation, programme planning, event budgeting, event risks management, service contracting, on-site management and post-event evaluation.
Students will be equipped with fundamental skills and knowledge of the operations in hotels and resorts. Topics include front office operations and management, guest services, housekeeping as well as security and loss prevention management. Students will also be trained to use the Opera Front Office System and gain a real world perspective of today’s hospitality industry.
This module provides students with a comprehensive understanding of the marketing principles and practices within the context of the tourism and resort industry. Topics covered include destination and resort marketing, public relations and Singapore’s tourism industry initiatives. Emerging marketing trends and issues in the industry and their implications will also be discussed.
This module aims to equip students with basic research skills to plan and design research projects appropriately and effectively. It will also introduce them to fundamental concepts of analytics applied within tourism. Students will develop proficiency in applying statistical software packages such as JASP and Python to analyse primary and secondary data.
This module aims to introduce fundamental knowledge of key tourism sectors to students. By collaborating with industry partners from Airport, Attractions, Cruise and Food & Beverage sectors, students would acquire first-hand knowledge and be sensitised towards the business and operations concerns of key tourism sectors. The module would feature field-trips to relevant facilities and a regional cruise for out-of-classroom learning.
This module builds on the foundation of Business Communication 1 and creates opportunities for students to strengthen their oral and written communication. Students will be required to enhance their presentation skills through impromptu speeches. Students will also learn how to prepare a business proposal. Job hunting and employment skills will be introduced to prepare students for a positive start to their careers. Students will learn about personal branding and will be taught to write application letters and resumes. Additionally, students will learn job interview techniques through role-plays and simulations.
This module offers students a practical platform to actualise their event plans for a business and/or community entity conceptualised under the Event Creation & Design module. Through the module, students would have the opportunity to experience managing an event to its fruition and gain insights into event operations. The module culminates with a post-event evaluation and service-learning reflection of the student’s learning and contribution towards community needs.
This module exposes students to the essential management issues of operating hospitality enterprises. Topics include management contracts and franchise agreements, sales and marketing, yield management and financial controls, distribution channels and performance indicators. Students will have the opportunity to examine the operations of hotels and resorts locally as well as overseas.
This module focuses on service experience within the context of tourism and its related sectors. Students will learn how various forms of experiences can be created and managed within the experience environment and through the service delivery process. They will also acquire skills on story-telling techniques, service quality mapping, and operations management.
This module equips students with knowledge of trends, issues and challenges in the travel industry. Topics include air hub management, deregulation of the travel industry, influence of low cost carriers, impact of travel partnerships, corporate travel management and technology in the travel industry. Students will gain a deeper understanding of the day-to-day operation of a typical airline and the decision-making process through an airline business simulation software. The module also provides students a broad understanding of strategy implementation, stakeholder, innovation and risk management in travel management and operations.
This module teaches students persuasive communication and social influence. Students will master boardroom presentation skills and learn to apply personal branding and networking skills. They will be assessed on their pitch to industry partners as part of the capstone project, through role-plays simulating networking situations and telling a ‘visual story’ of their learning.
The module is designed to equip students with knowledge of digital technologies relating to tourism marketing. It aims to help students understand the benefits from employing search platforms, social marketing communications and mobile-based communications in the planning and implementation of tourism marketing strategies.
Students will survey the digital landscape and learn about emerging technologies such as AR/VR/MR, AI/Robotics, Analytics, Internet of Things (IoT) and the evolving nature of business platform models and the architecture of enterprise system. They will distil key lessons on the way these technologies are disrupting businesses and society. Students will learn about the innovation process in translating new and/or existing knowledge into marketable solutions. They will be able to better appreciate the disruptions facing businesses and acquire a change mindset.
This module enables students to acquire practical research and application skills relevant for the tourism industry. Students will implement projects, participate in discussion forums and interact with industry practitioners. They will undertake an assignment related to tourism, including MICE, F&B, theme parks, resorts and other aspects of the industry.
Students will be given the opportunity to work for about six months in tourism-related organisations and public sector firms. They will learn beyond the classroom boundaries with professional practitioners as their mentors.
Students will learn and apply the techniques in Business Intelligence and Analytics technologies to transform the reporting and analysis of businesses through visualisation and utilise the predictive capabilities of analytics. They will learn to aggregate diverse and complex data to build purposeful data repositories for analysis through business models such as regression, association, clustering and sales funnels. Students are expected to describe and analyse their findings through dash boarding and appropriate forecasting techniques.
Students will learn about the nature and types of AI and Robotics. They will also examine how these two areas are being applied in organisations and businesses. Students will go on learning journeys to see real life examples and applications and interact with its practitioners. Students will also need to complete practical projects on AI for an SME. For example, the project could be the implementation of AI in Human Resource. Students will also be exposed to the AI tools and applications in the marketplace and have the opportunity to learn, try and possibly create some of them.
Students will learn about the strategies in transforming Marketing through digital and social media for the purposes of stakeholder engagement, business expansion and brand building. Students will learn how digital and social media can shape new ways business organisations operate, and understand the impact of digital and social media on the business. Students will have the opportunity to learn through planning and developing a digital media strategy for a company and explore current digital media trends and strategies employed by successful organisations.
Internship is the hallmark of the Business Digitalisation Track and exemplifies practical and real-life learning. It is a project-based internship where students work with an assigned company to complete a digitalisation project in eight weeks.
Students will learn that digital transformation involves people and processes and changes involved in business digitalisation, such as an organisation’s goals, people, processes and technologies, needs to be anticipated and systematically managed. Students will learn about best practices in implementing strategies for effecting change, controlling change and helping people to adapt to change in the digital transformation process. Students will also learn inter-personal persuasion and influence skills.
Students will learn how technology is enabling brick-and-mortar businesses to sell their products and services through online digital platforms such as the web, mobile and a combination of online-offline commerce. Different digital commerce models such as B2C, B2B, C2C will be explored in the context of digital exchanges and the growing number of ecommerce platforms that cater to a variety of businesses such as F&B, retail, travel, hospitality, and finance for small and medium-sized businesses to large corporations. The end-to-end business processes in digital commerce will also be explored.
Internship is the hallmark of the Business Digitalisation Track and exemplifies practical and real-life learning. It is a project-based internship where students work with an assigned company to complete a digitalisation project in 12 weeks.
This competency area is introduced to familiarise students with trending technologies such as Financial Technology, Visual Technology, Enterprise Technology, and Mobile Technology. Students will be required to select and embark on a business project related to one of the trending technologies. These trending technologies may vary from year to year.