Choose from Entrepreneurship, Human Capital Management, or Marketing.
Great exposure through internships and project collaborations with industry leaders.
Real products and services, real markets, real clients.
Acquire foundational business knowledge in accounting and finance, business law, economics, statistics, as well as user-centred design in business.
This module aims to impart basic accounting and finance knowledge. Students will be taught how to interpret and use financial accounting information for decision-making. This module will also cover budgeting, financing strategies, working capital management as well as capital investment analysis.
This module enables students to deliver clear and logical messages to their audience. They will develop written communication skills through crafting business messages such as business letters, emails, and meeting minutes. In addition, students will work through presentations and simulated meetings to refine their spoken communication skills, discussion techniques and people skills.
This module equips students with a basic knowledge of the fundamentals of business law and its application in a business environment. Topics include the Singapore legal system, law of contract, agency law, law of tort, law of business organisations, introduction to company law, intellectual property law and business ethics.
This module will enable students to learn the fundamentals of business and build socio-cultural skills. It immerses students in the reality of the business world and helps them understand the impact of globalisation. Students will discuss how contemporary world affairs affect business strategies that may influence business success.
This module provides students with practical insights and methods into designing content for digital media communication using user-centred design principles and approaches. Students will apply these principles to address issues related to user experience design, information design, interface design, presentation, imagery and visualisation of information on various digital devices and platforms.
Students are introduced to the basic concepts of statistics for decision-making in the business world. They will also be taught how to organise and analyse data, and interpret the results. Student will learn to create, capture and manipulate data in spreadsheet formats to help businesses solve business problems and improve business operations and processes. Students will also learn to organise and present data using spreadsheets to aid in their analysis and interpretation.
This module helps to give students a foundational introduction to their three-year diploma course curriculum and how it prepares them for industry. It will help them embark on their three-year course with the end in mind through guided reflection on their personal characteristics and development of an overall game plan for their future education and career goals.
This module aims to provide the students with an introduction to programming. It covers the basic tenets of algorithmic thinking to problem solving. It also covers the desired characteristics of programmes that are easy to read and modify. To ensure relevance to the industry, business-oriented programming problems and cases will be used for discussion and practice.
This module provides a grounding in the basic concepts in Microeconomics and Macroeconomics. Students will examine the economic choices made by consumers, firms, and see how these decisions affect the market for a particular good or service. They will also analyse the working of a typical economy. Topics include the demand and supply of a good, production costs, price determination and supply decisions for individual firms in different market structures, economic growth, unemployment, inflation, fiscal policy, and monetary policy.
Choose to specialise in one of these areas: Entrepreneurship, Human Capital Management or Marketing.
This module offers a hands-on application of business knowledge (e.g. entrepreneurship, marketing, business management, accounting, etc.) to a community project that benefits a selected community partner and/or its members. The module provides students with an opportunity to further develop their civic engagement and personal values while reflecting on their service-learning journey.
Students will learn how to start or invest in a new venture and manage an existing business. They will apply creative thinking skills to develop new business ideas and submit a business plan based on a business model. They will learn about entrepreneurship, types of business ownership, sources of business financing, venture launch and development.
This module provides students with a working knowledge of human resource skills needed by supervisors and managers to ensure that their organisations attract, employ, develop and retain the optimum number, type and quality of employees at all times to meet organisation demands and goals. Students are also given an introduction to industrial relations.
This module covers the fundamentals of marketing in the digital age. It allows students to explore how a marketer can use new and emerging technologies to create strategies to build business relationships effectively. The module aims to provide a holistic view of the entire marketing programme to reach out to the consumer at every touchpoint of their customer journey, both online and offline.
This module introduces students to the operational functions of service organisations. Students will learn concepts and techniques currently available for planning, designing, organising and controlling resources for the delivery of goods and services to meet customers’ needs and organisational objectives. Topics that will be covered include forecasting demand, managing waiting lines, inventory management, project management, service quality and process improvement.
This module exposes students to the fundamental concepts of business analytics to develop effective analyses and reporting solutions. It explores the use of business and technical tools such as data warehousing, three-dimensional data modelling, aggregation, and pivoting. These tools support managers in the analysis of key business data in order to make good business decisions and design appropriate business strategies. Students will learn to organise data, develop spreadsheet models, design effective and user-friendly reports and automate data transformation and consolidate tasks.
This module builds on the foundation of Business Communication 1 and creates opportunities for students to strengthen their oral and written communication. Students will be required to enhance their presentation skills through impromptu speeches. Students will also learn how to prepare a formal business report. Job hunting and employment skills will be introduced to prepare students for a positive start to their careers. Students will be taught to write application letters and resumes. Additionally, students will learn job interview techniques through role-plays and simulations.
This module is designed to teach students to apply the Business Models Canvas to design value propositions for businesses. They will learn the customer development process to build effective business models and ways to overcome the gap between strategy and execution. Students will also be exposed to franchising as a business model for the global economy.
This module focuses on financial engagement in an entrepreneurial venture. Students will learn to forecast and analyse future financial needs and find out how to secure funding for a new venture or to expand the existing business. Other topics covered include the structures and legal issues in arranging financing, investor requirements and expectations, funds distribution, due diligence and negotiation.
This module teaches students to innovate using appropriate tools and techniques. Topics include understanding the nature and types of innovation, recognising and analysing innovation patterns, and implementing innovation tactics. Students learn to integrate the necessary components for innovation effectiveness and develop leadership skills to catalyse and drive innovation.
Students will learn the importance of building good relationships between managers and their employees in any organisation. In unionised companies, industrial relations will be covered extensively to include the importance of employer, trade union and government tripartism, as well as employee participation. Relevant labour legislation in Singapore will also be covered.
This module will discuss the implications of globalisation and its impact on HR policies and practices. Topics include basic staffing issues as well as managing international assignees, cultural diversity, values and ethics across regions. Students will also examine the implications of changes in the organisational reality for recruitment and selection and the challenges of the new workplace.
In this module, students will learn about the broadening role of training in organisations towards learning and strategic training — needs assessment, transfer of training, training methods and evaluation. New roles of training and development in the context of globalisation, information technology and talent development will also be examined.
Students will learn the essence of strategic marketing planning and the importance of brand management. This hands-on module will require students to market a brand of an actual product/service to a new market segment or another country, and develop and present a comprehensive marketing plan. Students will learn about branding using various conventional and digital channels.
This module equips students with an overview and understanding of Omni-Channel marketing programme. Students learn by planning and developing an integrated marketing campaign, using multiple touchpoints including conventional, digital and social media to achieve marketing objectives. Students will also learn to use analytical tools to measure the effectiveness of a campaign.
The module teaches students marketing research principles, tools and techniques and train them to design, plan and implement marketing research projects. Students will acquire skills to process and analyse data using technology. The module will also cover emerging marketing research methods such as the use of social media and other digital technologies to gain marketing insights.
Sharpen your business acumen and skills through industry-based projects and the enhanced internship programme.
This module teaches students persuasive communication and social influence. Students will master boardroom presentation skills and learn to apply personal branding and networking skills. They will be assessed on their pitch to industry partners as part of the capstone project, through role-plays simulating networking situations and telling a ‘visual story’ of their learning.
This module allows students to integrate and apply entrepreneurship concepts to a business development or entrepreneurial project. The project, done in consultation with a mentor, will involve information gathering, opportunity evaluation, analysis, creative problem-solving, teamwork and communication skills. Students may also participate in the EXTEND scheme where they take on the roles of facilitating, leading and implementing entrepreneurial projects.
This module highlights the importance for the entrepreneurial DNA to be retained as the business grows and even transplanted to larger, established firms. It is about creating an organisational architecture – leadership, culture, structure and strategies that encourages creativity and innovation in order for businesses to be sustainable.
This module will deepen the students’ understanding of human capital management by combining academic knowledge with practical experience-based training. They will work on industry projects related to human capital management, such as recruitment and selection, human resource planning, performance appraisal, compensation, training and employee relations.
This module provides students with the knowledge of the various types of rewards employers use to attract, retain and motivate employees. Students will learn about the processes of effective salary administration. Students will also understand the changes in driving compensation systems and how compensation can be used to determine organisational performance and success.
This module provides opportunities for students to integrate and apply their acquired marketing skills and knowledge to develop and execute industry-based projects. Students are expected to apply both conventional and digital marketing strategies to address business needs and challenges. Students will also learn business-to-business sales management concepts and tools.
Successful retailers know how to identify, adapt, and plan with new opportunities, without moving away from its core competencies. Retailers today have to harness technology and data to sell experiences. This module will provide students with a comprehensive view of retailing principles and equip them to strategically market to both in-store and online customers.
Students will acquire the work experience needed for their chosen areas of interest through supervised work immersion and on-the-job training of about six months. The organisations involved are financial institutions, government-related agencies, multinationals and other corporations. Students will learn beyond the classroom boundaries with industry practitioners as their mentors.
Range of Net ELR2B2 for 2019 JAE3 to 8
Planned Intake (2020)150
AGGREGATE TYPE ELR2B2-B
To be eligible for consideration, candidates must have the following GCE ‘O’ Level examination (or equivalent) results.
You must also have sat for one subject listed in the 2nd group of relevant subjects for the ELR2B2-B Aggregate Type listed
here to find out more on entry requirements and admissions exercise periods for qualifications such as ‘N(A)’ Level, 'A' Level, ITE, IP, IB and more.