Aims & Objectives
- Provide students with an understanding of the various sectors within the tourism industry and an appreciation of their impact on Singapore’s tourism scene
- Allow students to hone their research skills, with the objective of gathering information and data related to the trends and developments of the tourism industry
- Present students with opportunities to explore exciting tourism attractions in Singapore and to evaluate the profile of inbound tourists to Singapore
At the end of the module, students will be able to:
- Understand the complexity and integration of the various sectors within the tourism industry, such as the transportation sector, hospitality & resort sector, and MICE (Meetings, Incentive, Conventions & Exhibitions) sector
- Achieve a heightened awareness of the major developments in the local tourism scene through completing the assignment on creating an itinerary
- Have a deeper understanding of issues relating to niche tourism products, such as Casino & Gaming, Dark Tourism, Sports Tourism, Medical Tourism, & Shopping Tourism through completing a research assignment.
Teaching & Learning Approaches
The course is divided into three parts: (i) workshops and seminars, (ii) field trips, and (iii) assignment and project. Some of the assignments will be done through self-learning and reflective journals.
Students will participate in field trips to tourism venues as well as attend seminars and workshops conducted by industry experts and practitioners, and lecturers from NP. This initial exposure to the tourism industry will enable them to research on various topics as part of their project assignment, culminating with a presentation to industry participants. This will inject not only experiential learning but also provide students with opportunities to explore in further details, current and future trends and developments within the industry.
In addition, students will also have a hands-on experience in designing a travel itinerary and brochures to promote Singapore as a unique tourism destination. This exercise will allow students to study the perception and demands of tourists, and to create a suitable itinerary that matches their requirements.
With the above methodology, students will also be trained on research skills and data analysis, thus value-adding to this course.
Students will be required to write personal reflective journals as part of their self learning experience. Besides honing their writing skills, students will also sharpen their intra personal skills and critical thinking.
This course will be conducted over 3 days of intensive training followed by a break and 2 days of field work and report presentation.