Aims & Objectives
- Discover the fundamentals of business through applications of business concepts and principles
- Learn the principles of economics, financial and cost management, marketing, human resource management, business operations and business IT
- Understand fundamental entrepreneurial concepts and issues
- Start and manage a simple business event
Learning Outcomes
At the end of the module, students will be able to:
- Specify the basic business principles and disciplines
- Describe how the business principles are applied to a business enterprise
- Start and manage a simple business event
Teaching & Learning Approaches
Mini lectures cum experiential sessions will be conducted in this 40- contact-hour module. Real-life case studies will be used to help students understand the application of entrepreneurial process to the real world.
Course Duration
Total Duration:
Workshop:
Tutorial Presentation:
Practical (organise a bazaar): |
40 Hours
24 Hours
8 Hours
8 Hours | The course could be conducted over a 10-week period or conducted intensively over a 2-week period.
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