Introduction
Apple Inc. is behind the global phenomenon – the iPod. The miniature mp3 player, iconic for its sleek casing and innovative touch screen function, continues to be a best seller today.
Our Diploma in Product Design & Innovation (PDI) is about designing functional and innovative products such as the iPod. The curriculum focuses on creating products that look good, work well and sell well. Thus, good design principles, a quality product, and a sound marketing and business strategy are what you will learn from the course.
The curriculum, with its emphasis on the Integral Design approach, addresses the entire life cycle of a product – how the product is designed, manufactured, marketed and sold, serviced and repaired, and eventually retired. It integrates three major aspects of product design, art, engineering and business, through modules on engineering design, industrial design, business and marketing. The balanced curriculum is a key advantage PDI has over conventional product design or industrial design courses.
In the final year, our practice-oriented and project-driven curriculum provides you with the opportunity to do an internship of up to three months in companies like Motorola Electronics, Singapore Mint, Aztech Systems and PSB Technologies. You also get to work on two major design projects. Upon graduation, you will have an innovative product design portfolio, complete with a working prototype or model and a business plan.
You can expect to enjoy a rich learning experience through participation in design competitions, seminars by product designers and visits to design companies and exhibitions.
Career Prospects
Singapore is increasingly the regional headquarters for many hightechnology product design and manufacturing supply chains. Companies like BMW have set up design, research & development and innovation centres here.
Upon graduation, you can work as a product designer, design consultant, engineering designer with product and design companies like BMW DesignWorks; Philips Design Singapore and OSIM International. With some years of experience, you might even start your own design consultancy company or design-and-manufacture company. Be ready to wow the world with your creativity, innovations and designs!
Accreditation for Further Studies
Your PDI diploma is accredited by established local and overseas universities. Choose to pursue further studies at universities that offer degree programmes in Product Design & Innovation, Product Design, Industrial Design, Product Design Engineering, Mechanical Engineering with design specialisation, Mechanical Engineering and many more.
Depending on the total duration of the course you choose, you can enjoy up to two years’ exemption at, for example, Loughborough University in UK or the University of Canberra, Monash University and University of Queensland in Australia.