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Campaign on Savings Achieved Success
Synopsis: A group of third-year Diploma in Advertising and Public Relations students organised several initiatives to raise awareness on the importance of saving. For their final year project, the class of 20 students acted as an agency, Idyllic Agency, to work with FRANK by OCBC to educate youth about the concept of saving. 

According to Nur Qistina Mohamed Warren, the managing director for the project, they have managed to increase the number of followers on FRANK by OCBC’s Instagram page by 95 per cent since January last year.

The campaign, themed "It's Lit”, aim to attract youth to the idea of saving money through a fun approach. Using the hashtag #GoalswithFRANK, social media users are encouraged to share their savings goals, and the best post wins $500. The campaign have drawn good response from students from other polytechnics as well.

Berita Harian, HOME, Page 9, 1 February 2017
Source: Berita Harian © Singapore Press Holdings Limited. Reproduced with permission.

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