About the Diploma
A compelling narrative has the power to impact lives. Bring light to important topics, curate the big idea to effect change, and shape the way your community thinks, with the skills you’ll pick up in the most established media course in Singapore – the Diploma in Mass Communication (MCM).
With a comprehensive curriculum ranging from print, online and broadcast journalism to advertising, public relations, radio, TV and social media, you’ll learn how to effectively use all media platforms to tell the stories that need to be heard.A Strong Foundation in Media During the first two years of the course, you will pick up skills in a wide range of areas such as marketing communications, radio and TV production, journalism, digital media, advertising and public relations. These are complemented with writing, speech, social psychology, media research and business management skills. You will develop your skills in top-notch purpose-built facilities that include TV and radio studios and media labs.Real-world Exposure
For the best possible learning experience, classroom assignments go beyond academic exercises. You may find yourself reporting overseas on the MTV World Stage, reviewing restaurants and plays, interviewing or taking photographs of celebrities, producing programmes for national TV or radio, or pitching advertising and public relations campaigns to multinational companies as part of your homework.You will also get a chance to go on six-month local or overseas internships as your seniors have with industry leaders such as Mediacorp, Singapore Press Holdings, Sony Pictures Entertainment, Wunderman (US) and Myriad Pictures (US).Alternatively, you could intern with m:idea, Singapore’s first student-run media conglomerate, where you will pitch for business and deliver editorial, design, photography, public relations, advertising, digital media, TV and radio production services to clients. You may even get to supervise your peers for our campus newspaper, lifestyle magazine, e-zine, radio or TV station.Exciting Specialisations
In your final year, you can pursue one of four specialisation options. Or choose to remain a generalist by opting for electives from different specialisations.SPECIALISATION OPTIONSBROADCAST MEDIAEquip yourself for careers in TV and radio production with modules such as Advanced Radio Production, Documentary Production and Advanced TV Production.
JOURNALISM & PUBLISHINGHone your news gathering and content creation skills. Modules offered are Broadcast Journalism, Online Journalism, Photojournalism, Print Journalism and Creative Writing.ADVERTISING & PUBLIC RELATIONSSharpen your marketing communications skills through specialist modules such as Advanced Advertising, Advertising Creatives, Advanced Public Relations, Integrated Marketing Communications and Events Management.DIGITAL MEDIA COMMUNICATIONLearn how to repackage content to better engage different audiences on social and digital media. Modules offered include Integrated Digital Media, Social Media Strategies, and Content Design for Mobile Devices.
With a broad-based MCM diploma, you can pursue degrees in many fields such as arts and social sciences, business, communications, design, journalism, law, media, public relations and psychology. All local and many top foreign universities, including Columbia University, Northwestern University, University of Melbourne, University of Sheffield and Waseda University offer our graduates exemption for
Many MCM graduates have won prestigious scholarships, including, in 2016, SPH scholar Aw Cheng Wei’s Chevening Scholarship to read a Masters degree at Oxford University.
AGGREGATE TYPE ELR2B2-ATo be eligible for consideration, candidates must have the following GCE ‘O’ Level examination (or equivalent) results.
YEAR 1 MODULES
YEAR 2 MODULES
This module helps to equip students with skills necessary to seek and secure work. They will also be equipped to communicate their personal brand in a positive way. As students sharpen their communication skills, they will also learn to market themselves effectively.
YEAR 3 MODULES
Students enhance their learning of strategic advertising campaigns through working with industry players. Corporations provide actual marketing briefs, which the students have to translate into an entire advertising proposal. The proposal covers various stages of an advertising campaign: from the development of advertising strategies and creative concepts to selective media message delivery and finally, the execution of the campaign.
Students apply the skills developed in the first two years of Radio
Production modules to produce a capsule programme, chart show, podcast,
radio drama or feature, or documentary for broadcast on the campus radio
station Radio Heatwave. Students will also learn radio station
management and positioning, radio formatting, promotional planning (for
traditional and social media, intranet/internet) and programming when
they develop a proposal for a new radio station or to revamp an existing
radio station, which will be presented to MediaCorp Radio Pte Ltd (or
any other radio company).
This module introduces the key fundamentals of the creative process,
from developing the creative brief to creative advertising concepts and
strategies in an agency environment. Students will be challenged to
formulate innovative and effective campaigns using various media
platforms such as print, broadcast, outdoor/transit, digital and social
media, to communicate a relevant, unique and credible message.
This elective focuses on the techniques of broadcast news writing and
the requisite research and interviewing skills. Students will work on
story angles, produce, edit and present recorded and "live" programmes
for both the campus radio and TV stations.
This module aims to provide students the knowledge of how traditional
print content can be redesigned for various mobile and tablet devices,
different audiences and further outreach. The focus will also be on
making the content interactive.
The module looks critically at prose and poetry writing and gives
students a chance to stretch their creative expression. Through
intensive workshops, the module helps the students rediscover their
inner voice and their innate writing abilities.
This advanced digital design elective focuses on the use of metaphoric
ideas for conceptual thinking. The emphasis is on experimental
exploration and integration of multi-disciplinary digital design skills
to create work for digital media platforms.
In expanding their understanding of strategic marketing communications,
students will draw on case studies and strategise a multi-dimensional
project with an external client. This IMC campaign allows students to
formulate a realistic, cohesive communication strategy based on given
constraints. Project groups also learn to collate and analyse primary
data to guide their creative and media strategies.
Students are exposed to the digital workflow of a photojournalist,
focusing on the composition of newsworthy visual stories for
publication, to become effective visual storytellers. Besides learning
the basic principles of layout design, captioning and digital toning
techniques, students will practise using the DSLR (digital single lens
reflex) camera for natural light and flash photography. Through critical
analysis and discussion, they will develop an understanding of the
visual aspect of the news industry, as well as the challenges and
ethical issues that photojournalists face.
Students with reasonable fluency in Mandarin are trained as Chinese
Language media practitioners. In addition to translation techniques and
enriching their Chinese vocabulary, the module focuses on advanced
techniques to help students develop their speech and presentation skills
to the higher level of proficiency needed in the media industry.
The module focuses on issues management, including identifying potential PR crises and proactively developing a crisis communication plan. Students will also learn to solve corporate or brand communication problems using appropriate strategies and tactics.
School of Film & Media Studies
Blk 53 #07-01
535 Clementi Road Singapore 599489
Sharon Binte Ismail
Mass Communication Course Manager
Tel: 6460 7804
Fax: 6468 6218
Ngee Ann PolytechnicAdmissions: +65 6463 1233
Tel: +65 6466 6555
Fax: +65 6468 3207