About the Diploma Get backstage access and interview celebrities and newsmakers for publication. Host your own radio talkshow. Become the next big thing in social media. Do all this and more when you sign up for the Diploma in Mass Communication (MCM)! As the most established media course in Singapore, MCM offers a comprehensive curriculum ranging from print, online and broadcast journalism to advertising, public relations, radio, TV and social media.
A Strong Foundation in Media During the first two years of the course, you will pick up skills in areas such as marketing communications, radio and TV production, journalism, digital media, advertis- ing and public relations. These are complemented with writing, speech, social psychology, media research and business management skills. You will develop your skills in top-notch purpose-built facilities that include TV and radio studios and media labs.
In your final year, you can pursue one of four specialisation options. Or choose to remain a generalist by opting for electives from different specialisations.
Be equipped for careers in TV and radio production with modules including Advanced Radio Production, Documentary Production and Advanced TV Production.
Further develop your news gathering and content creation skills. Modules offered are Broadcast Journalism, Online Journalism, Photojournalism, Print Journalism and Creative Writing.
Hone your marketing communications skills through specialist modules such as Advanced Advertising, Advertising Creatives, Advanced Public Relations, Integrated Marketing Communications, Events Management and Issues & Crisis Management.
Learn how content can be repackaged to better engage different audiences on social and digital media. Modules offered include Integrated Digital Media, Social Media Strategies, and Content Design for Mobile Devices.
With a broad-based MCM diploma, you can pursue degrees in many fields such as arts and social sciences, business, communications, design, journalism, law, media, public relations and psychology. In recent years, several MCM grads have clinched Public Service Commission scholarships as well as bond-free Ngee Ann Kongsi scholarships for university studies anywhere in the world. All local and many top foreign universities, including Columbia University, Northwestern University, University of Melbourne, University of Sheffield and Waseda University offer our graduates exemption for related degrees.
AGGREGATE TYPE ELR2B2-ATo be eligible for consideration, candidates must have the following GCE ‘O’ Level examination (or equivalent) results.
YEAR 1 MODULES
YEAR 2 MODULES
The module prepares students to write effective cover letters and resumes. Preparation and enhancement of portfolio to meet professional standard as well as development of presentation skills, and improvement of job-seeking techniques will also be covered in the module.
YEAR 3 MODULES
Students will understand the craft of acting in relation to stage, film
and television. Various forms of productions and performance skills will
be developed over time to help create and give structure to a
performance. Lectures and workshops will include improvisational work,
character development, blocking a scene and script breakdowns.
Students enhance their learning of strategic advertising campaigns through working with industry players. Corporations provide actual marketing briefs, which the students have to translate into an entire advertising proposal. The proposal covers various stages of an advertising campaign: from the development of advertising strategies and creative concepts to selective media message delivery and finally, the execution of the campaign.
Students will develop advanced public relations skills in
areas such as media relations, crisis communication, investor relations,
PR research, budgeting and strategic PR planning. Central to this
module is the development of a PR campaign for an external client.
Students will form PR consultancy teams and perform according to actual
industry expectations to "pitch" for the client account.
Students apply the skills developed in the first two years of Radio
Production modules to produce a capsule programme, chart show, podcast,
radio drama or feature, or documentary for broadcast on the campus radio
station Radio Heatwave. Students will also learn radio station
management and positioning, radio formatting, promotional planning (for
traditional and social media, intranet/internet) and programming when
they develop a proposal for a new radio station or to revamp an existing
radio station, which will be presented to MediaCorp Radio Pte Ltd (or
any other radio company).
This module introduces the key fundamentals of the creative process,
from developing the creative brief to creative advertising concepts and
strategies in an agency environment. Students will be challenged to
formulate innovative and effective campaigns using various media
platforms such as print, broadcast, outdoor/transit, digital and social
media, to communicate a relevant, unique and credible message.
This elective focuses on the techniques of broadcast news writing and
the requisite research and interviewing skills. Students will work on
story angles, produce, edit and present recorded and "live" programmes
for both the campus radio and TV stations.
This module aims to provide students the knowledge of how traditional
print content can be redesigned for various mobile and tablet devices,
different audiences and further outreach. The focus will also be on
making the content interactive.
The module looks critically at prose and poetry writing and gives
students a chance to stretch their creative expression. Through
intensive workshops, the module helps the students rediscover their
inner voice and their innate writing abilities.
Students are introduced to the practical, technical and theoretical
issues in non-fiction filmmaking. They are exposed to the different
sub-genre of documentary representation and the appropriate use for each
style. They will apply technical skills and creative choices to shoot
and edit their own video documentaries. In addition to the creative
aspect, students will also work on the practical considerations of
budgeting, scheduling and pitching.
This elective will train students to plan and manage events that are
relevant to Advertising, Public Relations and Marketing Communications.
This includes sports events, community outreach events, promotional
events (e.g. product launches) and appreciation-type events such as an
awards night. Case studies in managing mega-events such as the F1 Night
Race and the Youth Olympic Games will also be included.
This module is designed to introduce students to the practical,
technical and theoretical issues in multiplatform productions. Students
will learn skills and techniques in both multi-camera studio, and single
camera on location production to make bite-sized programmes in the
infotainment genre, suitable for consumption on multiple media platforms
(eg TV mobile, Internet TV, mobile phone).
This advanced digital design elective focuses on the use of metaphoric
ideas for conceptual thinking. The emphasis is on experimental
exploration and integration of multi-disciplinary digital design skills
to create work for digital media platforms.
In expanding their understanding of strategic marketing communications,
students will draw on case studies and strategise a multi-dimensional
project with an external client. This IMC campaign allows students to
formulate a realistic, cohesive communication strategy based on given
constraints. Project groups also learn to collate and analyse primary
data to guide their creative and media strategies.
News gathering and content creation skills acquired in the second year
are honed and extended to the online realm, so students can take
advantage of the unique strengths of an interactive and 24/7 multimedia
environment to produce vodcasts, articles, photo essays and interactive
ads for the world. Students also repurpose content generated by their
peers in Print Journalism, Broadcast Journalism and Photojournalism to
create packages for delivery via theurbanwire.com, which receives more
than two million hits each month.
Students are exposed to the digital workflow of a photojournalist,
focusing on the composition of newsworthy visual stories for
publication, to become effective visual storytellers. Besides learning
the basic principles of layout design, captioning and digital toning
techniques, students will practise using the DSLR (digital single lens
reflex) camera for natural light and flash photography. Through critical
analysis and discussion, they will develop an understanding of the
visual aspect of the news industry, as well as the challenges and
ethical issues that photojournalists face.
Students with reasonable fluency in Mandarin are trained as Chinese
Language media practitioners. In addition to translation techniques and
enriching their Chinese vocabulary, the module focuses on advanced
techniques to help students develop their speech and presentation skills
to the higher level of proficiency needed in the media industry.
The module focuses on issues management, including identifying potential PR crises and proactively developing a crisis communication plan. Students will also learn to solve corporate or brand communication problems using appropriate strategies and tactics.
School of Film & Media Studies
Blk 53 #07-01
535 Clementi Road Singapore 599489
Mr R. Yokanathan Mass Communication Course Manager
Tel: 6460 8316
Fax: 6468 6218
Ngee Ann Polytechnic
Toll free: 1800-4607333 (admission to full-time courses)
Tel: 6466 6555
Fax: 6468 3207