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Advertising & Public Relations (N87)
Chinese Media & Communication (N88)


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School of Film & Media Studies
Blk 53 #07-01
535 Clementi Road Singapore 599489


Ms Zalina Ariffin 
Mass Communication Course Manager
Tel: 6460 8066
Fax: 6468 6218
Email:  aza2@np.edu.sg

Ngee Ann Polytechnic
Toll free: 1800-4607333 (admission to full-time courses)
Tel: 6466 6555
Fax: 6468 3207
Email: JoinNP@np.edu.sg

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 Diploma in Mass Communication (N67) 


 

  • Largest network of successful media alumni, including Today’s Executive Editor Phin Wong, 8 Days’ Senior Editor Florence Fong, MediaCorp Radio and TV presenter Bharati Jagdish, 987FM DJ Justin Ang, HOT FM91.3 DJ Boy Thunder, and London-based Bloomberg journalist Agnes Teh

  • Real-world exposure through projects, internships or a stint at m:idea, Singapore’s first student-run media conglomerate

  • State-of-the-art facilities including TV and radio studios, editing suites, an integrated newsroom and more


 


From print, online and broadcast journalism, to radio, advertising, public relations and social media, the Diploma in Mass Communication (MCM) offers a robust curriculum that trains young professionals for a wide range of careers in the dynamic media industry as well as the fast-paced corporate world. A well-established diploma, MCM has an extensive network of alumni who have made their mark locally and globally. Many have also ventured into the corporate world, establishing themselves as communications specialists and media professionals.

As an MCM student, you will gain valuable work experience while enjoying a broad-based education in these diverse fields.


A Strong Foundation
During the first two years of the course, you will pick up skills in areas such as marketing communications, radio and TV production, journalism, digital media, advertising and public relations.

You will develop your skills in top-notch purpose-built facilities that include TV and radio studios, media labs and an integrated newsroom.

Real World Exposure  
For the best possible learning experience, classroom assignments go beyond academic exercises. You may find yourself reporting overseas on the MTV World Stage, reviewing restaurants, interviewing or photographing celebrities, producing programmes for national TV or radio, or pitching advertising and public relations campaigns to multinational companies.

You will also get a chance to go on six-month local or overseas internships with industry leaders such as MediaCorp, Singapore Press Holdings, Sony Pictures Entertainment, Wunderman (US) and Myriad Pictures (US).

Alternatively, you could choose to intern with m:idea, Singapore’s first student-run media conglomerate. You will pitch for business and deliver editorial, design, photography, public relations, advertising, digital media, TV and radio production services to clients. You may even get the chance to supervise your peers for our campus newspaper, lifestyle magazine, e-zine, radio or TV station.

Exciting Specifications  
In your final year, you will deepen your learning in specialised fields, according to your interests. You can pursue one of four specialisation options: Broadcast Media, Journalism & Publishing, Advertising & Public Relations and Digital Media Communication. Or you can choose to remain a generalist by opting for electives from different specialisations.

SPECIALISATIONS OPTIONS

BROADCAST MEDIA
You will be well-equipped for careers in TV and Radio production. Modules offered” include Advanced Radio Production, Documentary Production and Future TV.

JOURNALISM & PUBLISHING
Further develop your news gathering and content creation skills. Modules offered are Broadcast Journalism, Online Journalism, Photojournalism, Print Journalism and Creative Writing.

ADVERTISING & PUBLIC RELATIONS
Hone your marketing communications skills through specialist modules such as Advanced Advertising, Advertising Creatives, Advanced Public Relations, Integrated Marketing Communications and Events Management.

DIGITAL MEDIA COMMUNICATIONS
Learn how content can be repackaged to better engage different audiences on social and digital media. Modules offered include Integrated Digital Media, Social Media Strategies, and Content Design for Mobile Devices.

 

MCM graduates can join the media industry and become producers for radio and TV, news reporters, magazine editors, broadcast journalists and photojournalists. Those interested in advertising and public relations can look forward to exciting careers in account management, copywriting, media planning, marketing communications, corporate communications, media relations and event planning. Graduates may also drive online and mobile campaigns as web content managers and social media managers.

 
With your broad-based MCM diploma, you can pursue degrees in many fields such as arts and social sciences, business, communications, design, journalism, law, media, public relations and psychology.

Many top universities, both locally and abroad, offer our graduates advanced standing for related degree programmes. They include the National University of Singapore, Nanyang Technological University, Columbia University and Northwestern University in the United States, University of Melbourne and University of Queensland in Australia and University of Sheˆeld in the United Kingdom.

  
To be eligible for consideration, candidates must have the following GCE ‘O’ Level examination (or equivalent) results.

Subject

"O" Level Grade

English Language as a First Language

Mathematics
(Elementary/Additional)

Any three other subjects


1-3

1-7


1-6



You must also fulfil the aggregate computation requirements for the ELR2B2-A aggregate type listed at
http://www.np.edu.sg/admissions/before-apply/Pages/elr2b2.aspx


First-Year ModulesSecond-Year ModulesFinal-Year Modules
^  Interdisciplinary Studies (IS) modules at Ngee Ann help students become more versatile and competitive by expanding their knowledge and skills beyond their core disciplines. Areas covered include communication, entrepreneurship, lifeskills, media and the arts, and science and technology.
¹  In Level 3, students are required to take 3 of the Elective Modules offered. They may opt for the general track or one of the 4 specialisation options – Advertising & PR, Journalism & Publishing, Broadcast Media and Digital Media Communication.


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