Diploma in Advertising & Public Relations (N87)
Giving you that something xtra - First polytechnic diploma course in Singapore to offer combined specialisations in Advertising and Public Relations
- Practice-oriented, agency-based learning that offers real-time campaigns planning for external clients under the mentorship of industry experts
- Strong integrated focus on marketing communications
- Exciting internship opportunities with local and overseas agencies over a 20-week duration
- A chance to participate in prestigious industry competitions such as the Crowbar Awards & Asia Pacific PR Student of the Year Award
About the Diploma
What’s the BIG IDEA behind a great television commercial, web ad or public education poster? If you’ve ever wondered about that, or if you see yourself as someone who can create impactful messages to promote a product or a service, a career in advertising, public relations or marketing communications could be for you. And where better to build your foundation than at this unique course that combines the disciplines of advertising and public relations – the Diploma in Advertising & Public Relations (APR)! You will build expertise in areas including brand management, creative strategy formulation, media planning, as well as corporate and media relations. APR’s unique agency-based learning model gives you real-time interaction with experts from leading agencies such as DDB Worldwide, Saatchi & Saatchi, ZenithOptimedia, MediaCom and Weber Shandwick. Before you graduate, you will work on a major integrated campaign planning project and undertake a five-month internship.
Career Prospects More than ever, companies are looking for advertising, public relations and marketing communication professionals to help them promote their products and services, and corporate brands. With APR, you will have the skills to do just that. As an APR graduate, you can look forward to a dynamic career in advertising and promotions, brand management, copywriting, marketing or corporate communications, media buying and planning, sports marketing, and consumer or investor relations.
Further Studies You can pursue degrees in related disciplines such as communications, arts and social sciences, and marketing in both local and overseas universities. You may also receive between one and two years’ advanced standing.
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Entry Requirements To be eligible for consideration, candidates must have the following GCE ‘O’ Level examination (or equivalent) results and fulfil the aggregate computation requirements.
| Subject |
"O" Level grade |
English Language*
Mathematics
(Elementary/Additional)
Any three other subjects |
1-3
1-7
1-6 |
The aggregate computation for selection is based on grades obtained for English, Mathematics, a Humanities subject (Grade 1-9) or Art / Music (Grade 1-9) or Principles of Accounts (Grade 1-9) or a relevant OSIE / Applied Subject (Grade 1-9) and two other subjects.
* Candidates must attain the required grade for English as a first language.