Sign In
Advance Your Career
Learn More
All you need to know about planning and executing web, search engine marketing, marketing database, email, social media and display advertising campaigns with guidance from our experienced lecturers and industry professionals.
Apply Skills
Acquire skills to identify trends and insights, use digital story telling to help brands target audiences and be able to evaluate end-to-end customer experience across multiple channels.
Get Hired
The course is open to those who are currently working in or have previous working experience in the marketing communications and relevant industry, who wish to upgrade themselves and acquire knowledge in digital marketing.
Course Information At A Glance

Course Date

October 2017

Class Time

9am to 6pm

1 day a week (Friday)

Application Period

15 June 2017 to 14 July 2017

Course Fees

For more info, please click here.

SkillsFuture Credit

Eligible. For more details, please click here.


Venue: Ngee Ann Polytechnic 
Assessment (2 or more): Projects and Continuous Assessments

Ngee Ann Polytechnic reserves the right to reschedule / cancel any programme , modify the fees and amend information without prior notice.
What You Will Learn
You are required to complete 2 post-diploma certificates within a two-year validity period to be awarded the Specialist Diploma qualification.
Digital Branding

Comprehend how brands can leverage on digital transformation to initiate brand development in a regional / global setting and how to be prepared for threats arising from social media.

Social Media Strategies

Learn to develop a social media plan as part of an organisation’s corporate and / or marketing strategy. Use data analytics tools to make marketers more productive.

For course synopsis, please click here.
Entry Requirement

Applicants with any of the following qualifications are invited to apply for the course:

  • Recognised polytechnic Diploma or Degree in any discipline with at least one (1) year of relevant work experience.


Recognition of Prior Learning (RPL)

Applicants who do not meet the entry requirements may be considered for admission to the course based on evidence of at least 5 years of relevant working experience or supporting evidence of competency readiness. Suitable applicants who are shortlisted may have to go through an interview and/or entrance test. The Polytechnic reserves the right to shortlist and admit applicants.

For more information about Recognition of Prior Learning, please click here.