Students who are participating in the event will be able to:-

• Gain knowledge on key components of tourism and eco-tourism practices in Malaysia.
• Apply thinking and process skills in recommending creative and innovative ideas in real life context within the tourism industry.
• Develop sensitivity and appreciation to the sustainability of the tourism industry.
• Appreciate the role information technology plays in the tourism business.

DETAILS OF EVENT

The event will take place on 25th May 2011, from 11.30am to 5.00pm, at Ngee Ann Polytechnic Blk 53 Level 8.

This event is opened to all Upper Secondary School students in Singapore. Each school is permitted to enrol up to 2 teams, with a maximum of 4 participants per team. NIE and NP reserve the right to select the final list of participating teams for the challenge. 

REGISTRATION

Registration has closed.

We will notify all schools who have registered for the event and forward more details before the event date.

'TOURISM IN ACTION' CHALLENGE

OVERVIEW

• Students working in teams of 4 students will explore creative ways of planning a responsible holiday in Malaysia (pre, during and post). They will then be challenged to develop a collateral piece which communicates these creative ways to their peers. They have to bear in mind the sensitivity and the sustainability of eco-tourism such as responsible travel and environmental sustainability.
• Prior to the event, students are required to identify a destination in Malaysia and undertake some research on various ecotourism attractions and practices. Good sources of reference include www.lonelyplanet.com and www.tourismmalaysia.gov.my.
• The teams will be provided a ‘tool box’ with basic stationery and construction materials to develop the collateral on the spot. In addition, four recyclable stations will be set up by NP to allow the teams to have access to additional construction materials, if needed. Participating teams are not allowed to use their own construction materials.
• Each team will be assigned a student facilitator from NP.
• Teams will have 90 minutes to complete their collateral.
• At the end of the challenge, all teams will be required to make a 3 minute presentation to the judges to provide key highlights of their submission.

RULES & REGULATIONS

1. Duration of the Tourism in Action Challenge will be 90 minutes.
2. Each team has to complete the challenge without assistance from teachers and external parties.
3. Each team (with all members present) has to report to the Registration Counter located at Ngee Ann Polytechnic for registration by 11.30am. Late comers may be disqualified.  Details of the exact venue in Ngee Ann Polytechnic will be provided later.
4. All materials for the competition will be provided. Additional material brought in by the participants is not allowed.
5. All collaterals submitted become the property of NIE and NP, and will not be returned.  By participating, teams agree that the collaterals may be displayed by NIE and NP and featured in any publications.

JUDGING CRITERIA

The panel of judges is made up of practitioners from the industry as well as staff from NIE and NP whose decisions are final.  Each team will be judged on the criteria listed below.

1. Teamwork (20%)
2. Visual appeal of collateral & innovative use of recyclable materials (20%)
3. Creativity of content and social impact (20%)
4. Effectiveness in conveying the theme (20%)
5. 3 minutes presentation to judges (20%) 

PRIZES

The top 20 teams will win the following: