PsychologyNEW
Ever wonder why certain brands of MP3 players are more highly sought after by teenagers, or why some of us are willing to queue up for days to be the first to own a newly released touchscreen mobile phone? Why some people exhibit compulsive behaviours like game addiction and why some of us are ‘shoppaholics’?
The new Psychology final year option in the Diploma in Business Studies(BS) can offer you insights into what makes a consumer tick!
Combined with another final year BS option such as Human Resource Management, Marketing, Service Management and Entrepreneurship, you will be empowered with a combination of skills that will make you truly marketable in the business world.
For instance, Psychology is key to effective recruitment, appraisal, people management and career management processes. All of which are important functions in Human Resource Management.
Combine Psychology with Marketing, and you will be better equipped to predict and assess consumer behaviour. Imagine how this can impact branding, communication and market positioning for your product or service !
Combine it with Service Management and be in a favourable position to delight your customers by consciously being aware of their psyche!
Won’t you be a more successful Entrepreneur if you understand the Psychology of your market and the people you deal with daily?
We invite you to explore the powerful combination of Psychology and business perspectives with the School of Business & Accountancy. Join us in the Diploma in Business Studies, where you can enjoy learning about business with a broad perspective, identify your ‘business’ interest and then select your specialisation later. Get More with your First Business Choice!
Click here for more information on Psychology modules and the Diploma in Business Studies.
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Watch videos produced by NP students on the new Business Studies Options.
Check out the other New Business Studies Option : Marketing CommunicationNEW