Introduction  

Call the shots and grow your business!

Ever thought of setting up your own company like 77th Street, BreadTalk, Osim or Creative Technology? Or dreamt of working as the head of MTV, Apple or Citibank? The Diploma in Business Studies (BS) will give you a head-start in the exciting world of business. You will learn the ropes of business management and how to be nimble to stay ahead in this global economy.

There will be a strong global and entrepreneurial focus throughout your study, and you will have hands-on experience with a host of programmes designed to simulate real business environments and challenges. Start businesses and execute projects under the Experiential Training for Entrepreneurship Development (EXTEND) scheme as an Entrepreneurship student. Or work with industry partners like SingPost, Nivea and M1 under the Realistic, Experiential & Applied Learning (REAL) programme. As a Marketing option student, you will work with these business partners to market real products and services.

With our flexible specialisation options, you can customise your studies according to your interests. Our curriculum is designed to keep you at the top of your game with new specialisation options – Psychology and Marketing Communication.

As a BS graduate, you will gain a:

Broad-based foundation with flexibility of choice

• Foundation modules to establish sound business knowledge and skills
• Specialisation options to pursue your personal interest in:
  - Entrepreneurship
  - Human Resource Management 
  - International Business
  - Marketing
  - Service Management
  - Marketing Communication (New!)
  - Psychology (New!)

Spirit of enterprise

• Innovative programmes to develop your competency and maximise your creative potential
• Inspiration to run your own business with seed funding, right here on NP campus or
  off-campus
• Hands-on learning experience with corporate projects and industrial attachment
  programmes
• Real world experience in managing the Cheers outlet on campus

Career Prospects

You will find an abundance of employment prospects in all sectors of the economy.

Your area of specialisation will offer you an added advantage for many positions. For instance, if you specialise in Entrepreneurship, you may find more job openings in business development, corporate ventures, corporate investments or business management. Similarly, if you have
chosen Marketing, you will find ready employment opportunities in marketing and advertising. If you take Human Resource Management, you may find job openings in areas relating to the management and/or development of human capital.

With the International Business option, you will be highly suitable for positions in the global business environment. The Marketing Communication option will provide opportunities to pursue a career in media, advertising, public relations, sales and marketing or events management. If you are doing the Psychology option combined with another option in human resource management, marketing, service management or entrepreneurship, you may find varied job openings in management and business, like market research, human resources, customer relations or advertising.

Accreditation for Further Studies

Your diploma is accredited with local and overseas universities such as the National University of Singapore, Nanyang Technological University, Singapore Management University, and University of
Melbourne. You will be granted exemptions where appropriate. Many universities in Australia and UK grant at least one year’s exemption to our graduates.

Academic Manager
Ms. Dorene Yeo
E-mail: ysh@np.edu.sg

Ngee Ann Polytechnic
Toll free: 1800-4607333 (admission to full-time courses)
General enquiries: 6466 6555
Fax: 6468 3207
Website: www.np.edu.sg
Email: JoinNP@np.edu.sg