Whether you want to be an entrepreneur or a business-savvy professional in our global economy, the Diploma in Business Studies (BS) will equip you with the skills and knowledge covering all aspects of a business operation.
Depending on your interest areas, you can choose to specialise in one of these areas: Marketing Communication, Psychology, Entrepreneurship, Service Design & Management, Finance, Marketing, International Business and Human Capital Management.Start With A Firm FoundationYou will be grounded in the core fundamentals of business management. The sound business knowledge and skills you pick up will come in handy in a variety of careers. What’s more, many local and overseas universities recognise our curriculum and offer our graduates module exemptions.
Learn From The BestOne of the trademarks of an NP education is industry training which offers you an insight into real business environments and challenges. You will get to learn from the best in the industry through local and overseas internships as well as project collaborations. Our partners include DBS, SingTel, Resorts World Sentosa, IBM, Robert Bosch, Citibank, Frasers Centrepoint and Angsana Hotels & Resorts.
Get Real!Our array of flagship programmes will give you the chance to market actual products and services. Under the Realistic, Experiential & Applied Learning (REAL) programme, BS students will plan and implement marketing strategies. Students can also work with organisations in human resource projects such as planning and conducting training activities through Thumbs UP! (Training Human Resources for Better Skills – a Unique Programme) or set up businesses and carry out projects under the Experiential Training for Entrepreneurship Development (EXTEND) programme.
With a constant demand for business graduates in various industries in Singapore and the region, BS graduates are highly sought after by employers in finance, banking, marketing, retailing, marketing communication and human capital management. What’s more, your specialisation will give you the added advantage when it comes to jobs in business development, corporate ventures, corporate investments, finance, marketing research, advertising as well as reward management, talent acquisition and organisational development.
For more information on career prospects, click here.
Professional bodies such as the Singapore Association of the Institute of Chartered Secretaries and Administrators (SAICSA), the Chartered Institute of Management Accountants (CIMA), the Association of Chartered Certified Accountants (ACCA) and the Institute of Chartered Accountants in England and Wales (ICAEW) also grant BS graduates exemptions in professional examinations.For more information on further studies, click here.
ELR2B2-BTo be eligible for our diplomas, candidates must have the following GCE ‘O’ Level examination (or equivalent) results:
You must also have sat for a Humanities subject or Art / Music or Principles of Accounts or a relevant OSIE / Applied Subject and fulfil the aggregate computation requirements.
YEAR 1 MODULES
This module equips students with a basic knowledge of the fundamentals of business law and its application in a business environment. Topics include the Singapore Legal System, Law of Contract, Agency Law, Law of Tort, Law of Business Organisations, Introduction to Company Law, Intellectual Property Law and Business Ethics.
YEAR 2 MODULES
International Economics & FinanceStudents will acquire a basic understanding of the tools used to analyse contemporary international economic issues. The module covers current trade barriers and the role played by international institutions in promoting global trade. Students will also study the principles of international finance.
ORFinance of International TradeThis module covers the basic framework of import/export finance in a business organisation. Students will acquire a working knowledge of import/export procedures, commonly used shipping terms, documents of trade, trade financing mechanisms, methods of payment, methods of international remittances and foreign exchange management. Students will be able to apply the principles of trade finance to international business transactions.
This module provides students with a working knowledge of human resource skills needed by supervisors and managers to ensure that their organisations attract, employ, develop and retain the optimum number, type and quality of employees at all times to meet organisation demands and goals. Students are also given an introduction to industrial relations.
YEAR 3 MODULES
Entrepreneurship Specialisation Option
This module equips students with basic skills and knowledge of identifying business opportunities and creating an effective feasibility plan through which new business ideas are evaluated. Students will learn about the characteristics of the franchisor and franchisee, and how to evaluate franchising opportunities. Other topics include the legal aspects of franchising, development of franchising strategies and the traits needed to run a successful franchise.
This module is designed to teach students how to apply analytical and innovative thinking to integrate the different functional areas of a venture into a business plan. Students will work in teams to appreciate the finer points of the business planning process in an experiential and stimulating classroom environment. Topics focus on the application of basic knowledge learned in the varied disciplines of Law, Finance, Marketing and Product Development.
This module teaches students to recognise the challenges in family business management and the strategies that best allow the business to succeed and grow from one generation to the next. Topics include power balance and relationships, family conflicts and their resolution, professionalism, leadership succession, estate planning, family business governance and growth strategies.
Students learn to develop, launch and manage new products, services and intellectual properties. The module guides them along the different stages of transforming an idea or concept into an innovation, invention or a business proposition. Topics include concept testing, market potential evaluation, product design and development, market testing as well as issues relating to intellectual properties.
This module allows students to integrate and apply entrepreneurship concepts to a business development or entrepreneurial project. The project, done in consultation with a mentor, will involve information gathering, opportunity evaluation, analysis, creative problem-solving, teamwork and communication skills. Students may also participate in the EXTEND scheme where they take on the roles of facilitating, leading and implementing entrepreneurial projects.
Finance Specialisation Option
Human Capital Management Specialisation Option
International Business Specialisation Option
Marketing Communication Specialisation Option
This module is designed to expose students to the basic principles and concepts of advertising, with emphasis on their application in the creative processes. Topics include the review of advertising agency structure, consumer insights, advertising strategies, branding, new media, planning and evaluating of advertising campaigns. Students will have to develop an advertising campaign plan for a consumer product using both traditional and new media platforms.
The module provides students with an understanding of buyer behaviour concepts. It explores buying decision processes and factors influencing buyer’s decisions. Topics covered include consumer decision-making processes, perceptions and attitudes, consumer demographics and lifestyles, and cultural and group influences on consumers. The application of buyer behaviour concepts in the development of effective marketing strategies will be highlighted.
This is an intensive hands-on module where students apply marketing concepts to develop an integrated marketing communication plan for a real-life product or service. The plan, supported by research, will incorporate suitable marketing communication tools, creative brief, creative idea, media plan, projected budget and campaign measurements. Students will execute the plan and demonstrate how they are integrated in the chosen media to ensure consistency in branding and message delivery.
Marketing Specialisation Option
This module equips students with an overview of integrated marketing communication and how it fits into overall organisational plans. Students will learn through writing creative briefs, using media vehicles appropriately, and generating and executing ideas for their chosen product or service. Upon completion of the module, students should be able to develop, execute and manage simple marketing communication campaigns.
Students will learn about managing sales people, sales management concepts and sales management tools. They will be expected to use the concepts and tools to develop a sales plan that can be implemented in a real-life situation.
Students will be grouped into different business units to develop and implement an integrated marketing plan for a real line of products or services. This is done together with the support of industry Business Partners under the REAL programme. Students will be assessed based on their attitude, teamwork, leadership qualities, perseverance and resourcefulness, as well as on performance indicators such as sales turnover, profit and staff morale.
Psychology Specialisation Option
This module examines the psychology of consumption and consumer behaviour, and offers models to understand and predict them. The models incorporate the consumer decision processes including problem recognition, consumer needs and motivation, the search process, alternative evaluation, purchase and post-purchase feedback. Market segmentation, social influence, and cultural influences on consumer behaviour as well as compulsive buying and consumerism will be covered.
This module builds the foundations of psychological theory and practice as a scientific study of human behaviour relevant to business. It introduces the different fields in psychology, such as social, developmental, cognitive, abnormal, personality and biological, that could impact behaviour at the workplace. Students will participate in activities that allow them to reflect, analyse, evaluate and enquire about behaviour in and outside the workplace.
This module covers the psychology of employees and their working environments. It introduces industrial/organisational psychology and counselling psychology that impact the well-being and performance of employees. Topics covered include psychological testing for staffing and selection, socialisation of staff through orientation and staff maintenance, the use of counselling for conflict management and resistance to change, learning principles for training, and career development. Students will explore issues in people management and organisational behaviours at the workplace.
This module explores the nature and causes of human behaviour – their actions, feelings, beliefs, memories, and inferences – in relation to other people. The aim is to provide an understanding of the mechanisms and processes by which social behaviours are shaped by various social, cognitive, environmental, cultural and biological factors.
Service Design & Management Specialisation Option
Course Chair Ms. Ng-Tham Lai Leng Email: [email protected]
Ngee Ann Polytechnic Toll free: 1800-4607333 (admission to full-time courses) General enquiries: (+65) 6466 6555 Fax: (+65) 6468 3207 Email: [email protected]
Tourism & Resort Management (N72)