A team of 6 students supported by the entire class and lecturer Ms Tan Lai Wan from the Diploma in Business Studies (Marketing Commmunication Option) came in 2nd in the Chartered Institute of Marketing Singapore (CIMS) International Marketing Competition 2009, local segment.

The judges were wowed by the students' proposal to create a sub-brand – XOXO (hugs & kisses), for The Body Shop. The proposed sub-brand is targeted at the hearts and minds of younger customers.  

A total of 12 tertiary institutions including teams from China, Vietnam, Malaysia, Thailand and Indonesia were selected for the finals.

The School of Business & Accountancy wishes all winning students and staff a hearty Congratulations for a job well done! For more on the Diploma in Business Studies click on the link below.

Pictured above in top row – Tan Lai Wan (Advisor), Lynette Teng Soo Fang, Tan Lilin, Faith Chua and Izaac Chan Song Han
Bottom row – Low Ai Ping and Crystal Tham Yi Hui.