BA is established and well known for its dynamism. It is the popular choice due to its up-to-date curriculum, excellent student development programmes, industrial attachments with reputable organisations, modern facilities, state-of-the-art technology and dedicated teaching staff. The School is well-connected with a network of business communities and professional bodies to allow the staff to keep in touch with current business trends within the industry.
We believe in delivering quality courses to equip our graduates with the necessary skills and knowledge for the world of business, accounting, finance and information technology. Our range of full-time three-year diploma courses are continually updated and enhanced to ensure students keep abreast with the latest developments and demands of the working world.
The curriculum is broad-based with a balance of foundation and multi-disciplinary modules to foster creative thinking, develop life skills, and enhance communication and business skills. The first two years allow students to gain a broad perspective of the course while the final year focuses on specialised and practical training to prepare them for the working environment.
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In BA, reality learning is the hallmark of many learning programmes. Marketing students get to market real-life products and services of business partners under the Realistic Experiential & Applied Learning (REAL) Programme. They are responsible for formulating and executing the marketing plans. Entrepreneurship students learn the practical problems of getting a real entrepreneurial venture started under the Experiential Training for Entrepreneurship Development (EXTEND) Programme. Many also start their businesses while they are students with seed funding from the EnterpriZe! Scheme.
Students taking the Conventions & Events Management module are required to organise an event or conference. Students in BA’s diploma programmes also enjoy the choice of a 6-month Industrial Training Programme where industry practitioners act as mentors for our students. |
| BA continues to nurture a global mindset through inculcating global perspectives in the curriculum and a number of other initiatives. Study tours, leadership and entrepreneurship development camps were conducted in Malaysia, Thailand and Hong Kong. There have been an exchange programme with Zhejiang University City College, a learning trip to Cambodia and a Quality Circle conference in India in addition to the Overseas Industrial Training Programme. |
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