School of Business & Accountancy

In partnership with the National Biodiversity Centre (a division of NParks), our second-year TRM students planned and executed a series of sustainability-themed events to raise the awareness of sustainability and biodiversity among visitors to the Singapore Botanic Gardens. Through games, skits and interactive activities, visitors from young students to parents learned about the impact of their actions on biodiversity and were inspired to play their part to contribute to the national sustainability agenda. Our students’ efforts were commended by NParks for their creativity and effectiveness in bringing across the sustainability message to a wide audience.

More than 80 BA students helped 18 small- and medium-sized enterprises (SMEs) leverage livestreaming technologies to build an online presence for their brands on Southeast Asia’s leading e-commerce platform, Lazada, during the GoLive! Fiesta. Besides learning the fundamental concepts of livestreaming, students learnt how to develop a digital marketing strategy, create engaging product displays and use real data to drive business growth. 

As part of BA’s collaboration with Lazada, BA students will also gain invaluable hands-on training by running and managing their very own online store on the Lazada platform, and get a chance to join Lazada’s Affiliate Programme to learn about affiliate and influencer marketing. Apart from the GoLive! project, NP will work with Lazada to co-develop industry-relevant programmes to equip students with in-demand skills for the digital future. 

(Source: Prudential Singapore)

About 90 BA students had the invaluable opportunity to help small- and medium-sized enterprises go digital. Thanks to a partnership between NP and Prudential Singapore, the students developed a digital commerce playbook for 26 companies to guide them on the use of digital technologies that best meet their business needs, including how to create engaging content for social media. Through the experience, students not only saw the relevance of their education at the workplace, but also played a key role in contributing to the growth of a company.

Tourism & Resort Management students will get the opportunity to propose and execute sustainability-related business solutions for Resorts World Sentosa (RWS). Under the Sustainability Programme at RWS, students can look forward to immersive learning experiences as they attend lessons at RWS’ extensive facilities, where they will benefit from industry-relevant learning. They will also learn on NP Virtual World, an innovative digital platform where content and interactions are presented in a 3D environment. Through this collaboration, students will develop the skills and competencies to seize exciting career opportunities in the green economy.

A group of Banking & Financial Services* students worked with DBS and the Migrant Workers Community to encourage foreign domestic workers to go cashless in Singapore. The students conducted face-to-face surveys with more than 100 FDWs to understand their financial needs such as remittance and banking habits, and proposed solutions to solve their remittance problems. These solutions were eventually adopted by DBS.

*Renamed the Diploma in Banking & Finance